Quote to Note: Technology Bummer
February 17, 2017
I was surfing through Canada’s online newspapers to see what’s hot and what’s not in the world center for artificial intelligence. (Yes, I believe the Industry Canada PR about Google and Microsoft setting up smart software shops in a land where some of my relatives live.)
I read this uplifting article: “A Flare for Self-Destruction: How Technology Is the Means, Not the Cause, of Our Demise.”
Here’s the quote I noted:
Technologies are just the enabling routes to self-destruction, not the cause.
The write up includes some comments about the cloud, offering this insight to letting other people handle one’s data:
Many computer users go along with this [cloud] promise, because cloud storage is cheap, convenient and seemingly infinite. But this means that the company has access to our confidential information. Moreover, there is no guarantee that it will keep its side of the deal. It may get taken over, or it may go bankrupt. Moreover, if we stop our payments – or, for that matter, die – the company may render our data inaccessible, or even delete it. Perhaps “cloud computing” should be renamed “cloud-cuckoo computing.”
Let me point out that the newspaper is not pushing negativism. The article is a book review of Peter Townsend’s The Dark Side of Technology. Sounds like a fun read. Tip: Read Jacques Ellul’s Technological Bluff. It’s a spirit lifter too.
St4ephen E Arnold, February 17, 2017
Bing Improvements
February 17, 2017
Online marketers are usually concerned with the latest Google algorithm, but Microsoft’s Bing is also a viable SEO target. Busines2Community shares recent upgrades to that Internet search engine in its write-up, “2016 New Bing Features.” The section on the mobile app seems to be the most relevant to those interested in Search developments. Writer Asaf Hartuv tells us:
For search, product and local results were improved significantly. Now when you search using the Bing app on an iPhone, you will get more local results with more information featured right on the page. You won’t have to click around to get what you want.
Similarly, when you search for a product you want to buy, you will get more options from more stores, such as eBay and Best Buy. You won’t have to go to as many websites to do the comparison shopping that is so important to making your purchase decision.
While these updates were made to the app, the image and video search results were also improved. You get far more options in a more user-friendly layout when you search for these visuals.
The Bing app also includes practical updates that go beyond search. For example, you can choose to follow a movie and get notified when it becomes available for streaming. Or you can find local bus routes or schedules based on the information you select on a map.
Hartuv also discusses upgrades to Bing Ads (a bargain compared to Google Ads, apparently), and the fact that Bing is now powering AOL’s search results (after being dropped by Yahoo). He also notes that, while not a new feature, Bing Trends is always presenting newly assembled, specialized content to enhance users’ understanding of current events. Hartuv concludes by prompting SEO pros to remember the value of Bing.
Cynthia Murrell, February 17, 2017
The Current State of Enterprise Search, by the Numbers
February 17, 2017
The article and delightful Infographic on BA Insight titled Stats Show Enterprise Search is Still a Challenge builds an interesting picture of the present challenges and opportunities surrounding enterprise search, or at least alludes to them with the numbers offered. The article states,
As referenced by AIIM in an Industry Watch whitepaper on search and discovery, three out of four people agree that information is easier to find outside of their organizations than within. That is startling! With a more effective enterprise search implementation, these users feel that better decision-making and faster customer service are some of the top benefits that could be immediately realized.
What follows is a collection of random statistics about enterprise search. We would like to highlight one stat in particular: 58% of those investing in enterprise search get no payback after one year. In spite of the clear need for improvements, it is difficult to argue for a technology that is so long-term in its ROI, and so shaky where it is in place. However, there is a massive impact on efficiency when employees waste time looking for the information they need to do their jobs. In sum: you can’t live with it, and you can’t live (productively) without it.
Chelsea Kerwin, February 17, 2017
Creating a Product Taxonomy Just Got a Whole Lot Easier
February 16, 2017
The article on PRWeb titled WAND, Inc. Announces the Launch of the WAND eCommerce Taxonomy Portal discusses the breakthrough in classification technology from WAND. WAND Inc. is a Denver-based company that has been around since 1938 and holds a tight grip on industry vertical taxonomies, business taxonomies, and specialty domain taxonomies.
Users of the WAND eCommerce Taxonomy Portal can select from a content library of more than 44,000 hierarchical categories, 70,000 attributes, and over 260,000 attribute values to jump-start a taxonomy. Tools to customize the category hierarchy and attribute templates are simple to use and the pre-defined content can be augmented with new categories and attributes to efficiently build a custom taxonomy. The resulting custom product taxonomy can be exported into any common data format for import into product information management software or ecommerce platforms.
Perfect for retail, ecommerce, procurement, MDM, and manufacturing companies, the eCommerce Taxonomy Portal provides a foundation to build on, and averts the painstaking process of building classifications up from scratch. Mark Leher, WAND’s COO, is quoted in the article defining the web-based applications place in the master data management arena. He explains that it can be used to speed up taxonomy projects by empowering users to simply edit, rather than start from the very beginning.
Chelsea Kerwin, February 16, 2017
Investment Group Acquires Lexmark
February 15, 2017
We read with some trepidation the Kansas City Business Journal’s article, “Former Perceptive’s Parent Gets Acquired for $3.6B in Cash.” The parent company referred to here is Lexmark, which bought up one of our favorite search systems, ISYS Search, in 2012 and placed it under its Perceptive subsidiary, based in Lenexa, Kentucky. We do hope this valuable tool is not lost in the shuffle.
Reporter Dora Grote specifies:
A few months after announcing that it was exploring ‘strategic alternatives,’ Lexmark International Inc. has agreed to be acquired by a consortium of investors led by Apex Technology Co. Ltd. and PAG Asia Capital for $3.6 billion cash, or $40.50 a share. Legend Capital Management Co. Ltd. is also a member of the consortium.
Lexmark Enterprise Software in Lenexa, formerly known as Perceptive Software, is expected to ‘continue unaffected and benefit strategically and financially from the transaction’ the company wrote in a release. The Lenexa operation — which makes enterprise content management software that helps digitize paper records — dropped the Perceptive Software name for the parent’s brand in 2014. Lexmark, which acquired Perceptive for $280 million in cash in 2010, is a $3.7 billion global technology company.
If the Lexmark Enterprise Software (formerly known as Perceptive) division will be unaffected, it seems they will be the lucky ones. Grote notes that Lexmark has announced that more than a thousand jobs are to be cut amid restructuring. She also observes that the company’s buildings in Lenexa have considerable space up for rent. Lexmark CEO Paul Rooke is expected to keep his job, and headquarters should remain in Lexington, Kentucky.
Cynthia Murrell, February 15, 2017
The Pros and Cons of Human Developed Rules for Indexing Metadata
February 15, 2017
The article on Smartlogic titled The Future Is Happening Now puts forth the Semaphore platform as the technology filling the gap between NLP and AI when it comes to conversation. The article posits that in spite of the great strides in AI in the past 20 years, human speech is one area where AI still falls short. The article explains,
The reason for this, according to the article, is that “words often have meaning based on context and the appearance of the letters and words.” It’s not enough to be able to identify a concept represented by a bunch of letters strung together. There are many rules that need to be put in place that affect the meaning of the word; from its placement in a sentence, to grammar and to the words around – all of these things are important.
Advocating human developed rules for indexing is certainly interesting, and the author compares this logic to the process of raising her children to be multi-lingual. Semaphore is a model-driven, rules-based platform that allows us to auto-generate usage rules in order to expand the guidelines for a machine as it learns. The issue here is cost. Indexing large amounts of data is extremely cost-prohibitive, and that it before the maintenance of the rules even becomes part of the equation. In sum, this is a very old school approach to AI that may make many people uncomfortable.
Chelsea Kerwin, February 15, 2017
Data Mining Firm Cambridge Analytica Set to Capture Trump White House Communications Contract and Trump Organization Sales Contract
February 13, 2017
The article titled Data Firm in Talks for Role in White House Messaging — And Trump Business on The Guardian discusses the future role of Cambridge Analytica in both White House communication and the Trump Organization as well. Cambridge Analytica is a data company based out of London that boasts crucial marketing and psychological data on roughly 230 million Americans. The article points out,
Cambridge’s data could be helpful in both “driving sales and driving policy goals”, said the digital source, adding: “Cambridge is positioned to be the preferred vendor for all of that.”… The potential windfall for the company comes after the Mercers and Cambridge played key roles in Trump’s victory. Cambridge Analytica was tapped as a leading campaign data vendor as the Mercers… The Mercers reportedly pushed for the addition of a few top campaign aides, including Bannon and Kellyanne Conway, who became campaign manager.
Robert Mercer is a major investor in Cambridge Analytica as well as Breitbart News, Steve Bannon’s alt-right news organization. Steve Bannon is also on the board of Cambridge Analytica. The entanglements mount. Prior to potentially snagging these two wildly conflicting contracts, Cambridge Analytica helped Trump win the presidency with their data modeling and psychological profiling that focuses on building intimate relationships between brands and consumers to drive action.
Chelsea Kerwin, February 13, 2017
Dark Pools Demystified
February 13, 2017
Have you ever heard of dark pools? You may be hearing more about them as Bitcoin pioneer Jered Kenna and TradeZero offer digital currency dark pool trading. According to this International Business Times article, these two have created the world’s first dark pool exchange for Bitcoin. Their plan is to eventually scale to include other digital currencies. What is a dark pool? It is a private exchange to trade securities in a way where large transactions can occur without impacting the marketing. This means it can be used to avoid adverse price movements. We learned,
The Bitcoin market is less liquid than traditional FX and hence more volatile. Dark pool trading in Bitcoin would be useful to mainstream investors who may want to make large trades in Bitcoin, or use it as a currency hedge without alerting the market to their positions. Kenna, who launched the first US Bitcoin exchange in 2011, brings a wealth of experience to the table. He told IBTimes UK: “Dark pool trading certainly mitigates volatility where individuals making large trades are concerned.
Apparently, the size of the trade one would need to impact the Bitcoin market in is much smaller than what traditional traders experience. Jared Kenna appears to be projecting the future of Bitcoin, and non-traditional currencies in general, to explode. Why else would there be such a need for this kind of service? This is something we will be keeping an eye on, especially as it may come to be more interconnected with Dark Web matters.
Megan Feil, February 13, 2017
Google Battling Pirates More and More Each Year
February 10, 2017
So far, this has been a booming year for DMCA takedown requests, we learn from TorrentFreak’s article, “Google Wipes Record Breaking Half Billion Pirate Links in 2016.” The number of wiped links has been growing rapidly over the last several years, but is that good or bad news for copyright holders? That depends on whom you ask. Writer Ernesto reveals the results of TorrentFreak’s most recent analysis:
Data analyzed by TorrentFreak reveals that Google recently received its 500 millionth takedown request of 2016. The counter currently [in mid-July] displays more than 523,000,000, which is yet another record. For comparison, last year it took almost the entire year to reach the same milestone. If the numbers continue to go up at the same rate throughout the year, Google will process a billion allegedly infringing links during the whole of 2016, a staggering number.
According to Google roughly 98% of the reported URLs are indeed removed. This means that half a billion links were stripped from search results this year alone. However, according to copyright holders, this is still not enough. Entertainment industry groups such as the RIAA, BPI and MPAA have pointed out repeatedly that many files simply reappear under new URLs.
Indeed; copyright holders continue to call for Google to take stronger measures. For its part, the company insists increased link removals is evidence that its process is working quite well. They issued out an update of their report, “How Google Fights Piracy.” The two sides remain deeply divided, and will likely be at odds for some time. Ernesto tells us some copyright holders are calling for the government to step in. That could be interesting.
Cynthia Murrell, February 10, 2017
Dark Web Drug Sales Show No Signs of Slowing
February 10, 2017
Business is apparently booming for Dark Web drug sales. Business Insider published an article that reports on this news: An in-depth new study shows that the online market for illegal drugs is skyrocketing. The study conducted by RAND Europe found the number of transactions on illegal drug sites has tripled since 2013, and revenues have almost doubled. Apparently, most of the shipping routes are within North America. The article tells us,
Elsewhere in the study, researchers found that wholesale transactions (which it categorised as sales worth over $1,000 [£770]) generated a quarter of total revenue for drug marketplaces. That figure was unchanged between 2013 and 2016, though. Cannabis was the most popular drug globally, making up 33% of drug marketplace transactions. But the report looked at sales to Holland specifically and found that it only made up 17% of transactions there. That’s likely because the sale of cannabis is legal in the country through licensed venues, reducing the need for people to use illegal online stores.
The year 2013 carries meaning because it was in fall 2013 that the Silk Road was shut down. This study suggests its closure did not eliminate Dark Web drug sales. As the article alludes to, as cannabis laws may or may not change in the United States, it will be interesting to see how this affects Dark web use and marketplace sales.
Megan Feil, February 10, 2017
-
- Subscribe to Beyond Search
Feature archive
News archive
-
