Search Like Star Trek: The Next Frontier
February 28, 2017
I enjoy the “next frontier”-type article about search and retrieval. Consider “The Next Frontier of Internet and Search,” a write up in the estimable “real” journalism site Huffington Post. As I read the article, I heard “Scotty, give me more power.” I thought I heard 20 somethings shouting, “Aye, aye, captain.”
The write up told me, “Search is an ev3ryday part of our lives.” Yeah, maybe in some demographics and geo-political areas. In others, search is associated with finding food and water. But I get the idea. The author, Gianpiero Lotito of FacilityLive is talking about people with computing devices, an interest in information like finding a pizza, and the wherewithal to pay the fees for zip zip connectivity.
And the future? I learned:
he future of search appears to be in the algorithms behind the technology.
I understand algorithms applied to search and content processing. Since humans are expensive beasties, numerical recipes are definitely the go to way to perform many tasks. For indexing, humans fact checking, curating, and indexing textual information. The math does not work the way some expect when algorithms are applied to images and other rich media. Hey, sorry about that false drop in the face recognition program used by Interpol.
I loved this explanation of keyword search:
The difference among the search types is that: the keyword search only picks out the words that it thinks are relevant; the natural language search is closer to how the human brain processes information; the human language search that we practice is the exact matching between questions and answers as it happens in interactions between human beings.
This is as fascinating as the fake information about Boolean being a probabilistic method. What happened to string matching and good old truncation? The truism about people asking questions is intriguing as well. I wonder how many mobile users ask questions like, “Do manifolds apply to information spaces?” or “What is the chemistry allowing multi-layer ion deposition to take place?”
Yeah, right.
The write up drags in the Internet of Things. Talk to one’s Alexa or one’s thermostat via Google Home. That’s sort of natural language; for example, Alexa, play Elvis.
Here’s the paragraph I highlighted in NLP crazy red:
Ultimately, what the future holds is unknown, as the amount of time that we spend online increases, and technology becomes an innate part of our lives. It is expected that the desktop versions of search engines that we have become accustomed to will start to copy their mobile counterparts by embracing new methods and techniques like the human language search approach, thus providing accurate results. Fortunately these shifts are already being witnessed within the business sphere, and we can expect to see them being offered to the rest of society within a number of years, if not sooner.
Okay. No one knows the future. But we do know the past. There is little indication that mobile search will “copy” desktop search. Desktop search is a bit like digging in an archeological pit on Cyprus: Fun, particularly for the students and maybe a professor or two. For the locals, there often is a different perception of the diggers.
There are shifts in “the business sphere.” Those shifts are toward monopolistic, choice limited solutions. Users of these search systems are unaware of content filtering and lack the training to work around the advertising centric systems.
I will just sit here in Harrod’s Creek and let the future arrive courtesy of a company like FacilityLive, an outfit engaged in changing Internet searching so I can find exactly what I need. Yeah, right.
Stephen E Arnold, February 28, 2017
A Famed Author Talks about Semantic Search
February 24, 2017
I read “An Interview with Semantic Search and SEO Expert David Amerland.” Darned fascinating. I enjoyed the content marketing aspect of the write up. I also found the explanation of semantic search intriguing as well.
This is the famed author. Note the biceps and the wrist gizmos.
The background of the “famed author” is, according to the write up:
David Amerland, a chemical engineer turned semantic search and SEO expert, is a famed author, speaker and business journalist. He has been instrumental in helping startups as well as multinational brands like Microsoft, Johnson & Johnson, BOSCH, etc. create their SMM and SEO strategies. Davis writes for high-profile magazines and media organizations such as Forbes, Social Media Today, Imassera and journalism.co.uk. He is also part of the faculty in Rutgers University, and is a strategic advisor for Darebee.com.
Darebee.com is a workout site. Since I don’t workout, I was unaware of the site. You can explore it at Darebee.com. I think the name means that a person can “dare to be muscular” or “date to be physically imposing.” I ran a query for Darebee.com on Giburu, Mojeek, and Unbubble. I learned that the name “Darebee” does come up in the index. However, the pointers in Unbubble are interesting because the links identify other sites which are using the “darebee” string to get traffic. Here’s the Unbubble results screen for my query “darebee.”
What I found interesting is the system administrator for Darebee.com is none other than David Amerland, whose email is listed in the Whois record as david@amerland.co.uk. Darebee is apparently a part of Amerland Enterprises Ltd. in Hertfordshire, UK. The traffic graph for Darebee.com is listed by Alexa. It shows about 26,000 “visitors” per month which is at variance with the monthly traffic data of 3.2 million on W3Snoop.com.
When I see this type of search result, I wonder if the sites have been working overtime to spoof the relevance components of Web search and retrieval systems.
I noted these points in the interview which appeared in the prestigious site Kamkash.com.
On relevance: Data makes zero sense if you can’t find what you want very quickly and then understand what you are looking for.
On semantic search’s definition: Semantic search essentially is trying to understand at a very nuanced level, and then it is trying to give us the best possible answer to our query at that nuanced level of our demands or our intent.
On Boolean search: Boolean search essentially looks at something probabilistically.
On Google’s RankBrain: [Google RankBrain] has nothing to do with ranking.
On participating in Google Plus: Google+ actually allows you to be pervasively enough very real in a very digital environment where we are synchronously connected with lot of people from all over the world and yet the connection feels very…very real in terms of that.
I find these statements interesting.
Pinterest Offers the Impulse Shopper a Slice of Wonderfulness
February 20, 2017
How about point-and-click impulse buying? Sound good? Pinterest has merged looking at pictures with spending money for stuff.
Navigate to “Pinterest’s New ‘Lens’ IDs Objects and Helps You Buy Them.” I know that I spend hours looking at pictures on Pinterest. When I see wedding snapshots and notice a pair of shoes to die for, I can buy them with a click… almost. My hunch is that some children may find Pinterest buying as easy as Alexa Echo and Dot buying.
I learned:
[Pinterest] announced a new feature called Lens, which will enable people to snap a picture of an item inside the Pinterest app. The app will then suggest objects it thinks are related. Think Shazam but for objects, not music. Surfacing the products will make it easier for people to take action, according to Pinterest. That could include everything from making a purchase to cooking a meal.
One of Pinterest’s wizards (Evan Sharp) allegedly said:
“Sometimes you spot something out in the world that looks interesting, but when you try to search for it online later, words fail you.” The new technology, Sharp said, “is capable of seeing the world the way you do.”
Isn’t the consumerization of no word search a life saver? Now I need a new gown to complement my size 11 triple E high heels. There’s a bourbon tasting in Harrod’s Creek next week, and I have to be a trend setter before we go squirrel hunting.
Stephen E Arnold, February 20, 2017
Who Owns What AI Outfit?
February 13, 2017
Yep, there is a crazy logo graphic. However, you will find a chart I found useful. Navigate to “The Race For AI: Google, Twitter, Intel, Apple In A Rush To Grab Artificial Intelligence Startups.” Look for the subhead “Major Acquirers In Artificial Intelligence Since 2011.” Google was a gobbler of smart software companies. There were three surprises on the list:
- Yahoot (sorry I meant Yabba Dabba Hoot, er, Yahoo) acquired some AI smarts while it was shopping itself, ignoring security problems, and making management history.
- Amazon, the outfit with the Echo gizmo, snagged a couple of companies. What happens if Alexa gets smarter? Answer: More pain for Apple, Google, and Microsoft. These are three companies unable to create a new product category which generates buzz while selling laundry detergent.
- Twitter seems to be making a bit of an effort to become more than the amplifier of trumpet music.
Interesting run down. Now about that crazy chart which I find unreadable. Here you go:
Nifty, eh?
Stephen E Arnold, February 13, 2017
Everyone Can Be a Search Expert
February 10, 2017
In the bad old days of SDC Orbit and BRS, one had to learn commands to run queries. I remember a pitch from Dow Jones and its nascent “retrieval” experts baying about graphical interfaces. Yep, how has that worked out for the professional researchers. With each “making it easier to search” movement, the quality of the search experts has gone down. I can’t recall the last time I met a person who said, “I am not very good at finding information online.”
Right, everyone is an expert.
The point of my comment about user friendliness is to create a nice little iron hook on which to hand this hypothesis.
Search is going to disappear.
Don’t believe me. Navigate to “Survey: 60 Percent of Voice Users Want more Answers and Fewer Search Results.” The key word is “voice.” This means more Google Home, Amazon Alexa, and voice recognition. The fewer results is a direct consequence of small screens and diminished attention spans.
Who wants to do research which requires:
- Identifying sources
- Locating information
- Reading the information
- Thinking about the information
- Synthesizing the information
- Creating a foot or end note.
Forget the notion of a reference interview, selecting a database editorially shaped to contain higher value information, and scanning an annotated bibliography.
Nope.
Talk to your phone. The smart software will deliver the answer.
I learned from the write up:
The top three rationales behind voice usage were:
- It’s fast.
- The answer is read back to me.
- I don’t have to type.
About 40 percent of both men and women said that voice made using their smartphones easier. Men were more likely than women to strongly agree. This answer and other data in the survey reflect a mostly positive experience with voice.
Want charts? Want “proof”? Read the source document. My view is that a failure to think about research and go through the intellectual work required to obtain semi reliable, semi accurate information means more time for Facebook and Twitter.
That’s great.
Let’s make it so people will accept the output of a voice search without thinking. There’s absolutely nothing like a great idea with no downside. Wonderful.
Stephen E Arnold, February 10, 2017
HonkinNews for 7 February 2017 Now Available
February 7, 2017
This week’s program highlights Google’s pre school and K-3 robot innovation from Boston Dynamics. In June 2016 we thought Toyota was purchasing the robot reindeer company. We think Boston Dynamics may still be part of the Alphabet letter set. Also, curious about search vendor pivots. Learn about two shuffles (Composite Software and CopperEye) which underscore why plain old search is a tough market. You will learn about the Alexa Conference and the winner of the Alexathon. Alexa seems to be a semi hot product. When will we move “beyond Alexa”? Social media analysis has strategic value? What vendor seems to have provided “inputs” to the Trump campaign and the Brexit now crowd? HonkinNews reveals the hot outfit making social media data output slick moves. We provide a run down of some semantic “news” which found its way to Harrod’s Creek. SEO, writing tips, and a semantic scorecard illustrate the enthusiasm some have for semantics. We’re not that enthusiastic, however. Google is reducing its losses from its big bets like the Loon balloon. How much? We reveal the savings, and it is a surprising number. And those fun and friendly robots. Yes, the robots. You can view the video at this link. Google Video provides a complete run down of the HonkinNews programs too. Just search for HonkinNews.
Kenny Toth, February 7, 2017
HonkinNews for January 31, 2017 Now Available
January 31, 2017
This weeks’ seven minute HonkinNews includes some highlights from the Beyond Search coverage of Alphabet Google. If you have not followed, Sergey Brin’s participation at the World Economic Forum, you may have missed the opportunity that Google did not recognize. More surprising is that Alphabet Google owns a stake in a company which specializes in predicting the future. IBM Watson had a busy holiday season. The company which has compiled 19 consecutive quarters of declining revenue invented a new alcoholic “spirit”, sometimes referred to as booze, hooch, the bane of Mothers Against Drunk Driving. How did Watson, a software system, jump from reading text to inventing rum? We tell what Watson really did. How did Palantir Technologies respond to a protest in front of its Palo Alto headquarters, known by some as the Shire? Think free coffee, and we reveal what the Beyond Search goose wants when she attends a protest. Beyond Search has an interest in voice search, which seems to be more than an oddity. Learn about the battle between Amazon and Google. The stakes are high because Amazon is not a big player in search, but Alexa technology way be about to kick on of the legs from Google’s online hegemony. DuckDuckGo honked loudly that it experienced significant growth in online search traffic. How close is DuckDuckGo to Google? Find out. Mind that gap. Microsoft has “invented”, rediscovered, or simply copied Autonomy’s Kenjin service from the 1990s. The lucky Word users will experience automatic search and the display of third party information in an Outlook style paneled interface. HonkinNews believes that those writing term papers will be happy with the new “Research.” Yahoot or Yabba Dabba Hoot warrants a mention. The US Securities & Exchange Commission is allegedly poking into Yahoo’s ill timed public release of information about losing its users information. Yep, Yabba Dabba Hoot. Enjoy Beyond Search which is filmed on 8 mm film from the Beyond Search cabin in rural Kentucky.
If you are looking for previous HonkinNews videos, you can find them by navigating to www.googlevideo.com and running the query HonkinNews. Watch for Stephen E Arnold’s new information service, Beyond Alexa. Who wants to type a search query? That’s like real work and definitely not the future.
Kenny Toth, January 31, 2017
Voice Search: An Amazon and Google Dust Up
January 26, 2017
I read “Amazon and Google Fight Crucial Battle over Voice Recognition.” I like the idea that Amazon and Google are macho brawlers. I think of folks who code as warriors. Hey, just because some programmers wear their Comicon costumes to work in Mountain View and Seattle, some may believe that code masters are wimps. Obviously they are not. The voice focused programmers are tough, tough dudes and dudettes.
I learned from a “real” British newspaper that two Viking-inspired warrior cults are locked in a battle. The fate of the voice search world hangs in the balance. Why is this dust up covered in more depth on Entertainment Tonight or the talking head “real” news television programs.
I learned:
The retail giant has a threatening lead over its rival with the Echo and Alexa, as questions remain over how the search engine can turn voice technology into revenue.
What? If there is a battle, it seems that Amazon has a “threatening lead.” How will Google respond? Online advertising? New products like the Pixel which, in some areas, is not available due to production and logistics issues?
No. Here’s the scoop from the Fleet Street experts:
The risk to Google is that at the moment, almost everyone starting a general search at home begins at Google’s home page on a PC or phone. That leads to a results page topped by text adverts – which help generate about 90% of Google’s revenue, and probably more of its profits. But if people begin searching or ordering goods via an Echo, bypassing Google, that ad revenue will fall. And Google has cause to be uncomfortable. The shift from desktop to mobile saw the average number of searches per person fall as people moved to dedicated apps; Google responded by adding more ads to both desktop and search pages, juicing revenues. A shift that cut out the desktop in favor of voice-oriented search, or no search at all, would imperil its lucrative revenue stream.
Do I detect a bit of glee in this passage? Google is responding in what is presented as a somewhat predictable way:
Google’s natural reaction is to have its own voice-driven home system, in Home. But that poses a difficulty, illustrated by the problems it claims to solve. At the device’s launch, one presenter from the company explained how it could speak the answer to questions such as “how do you get wine stains out of a rug?” Most people would pose that question on a PC or mobile, and the results page would offer a series of paid-for ads. On Home, you just get the answer – without ads.
Hasn’t Google read “The Art of War” which advises:
“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
My hunch is that this “real” news write up is designed to poke the soft underbelly of Googzilla. That sounds like a great idea. Try this with your Alexa, “Alexa, how do I hassle Google?”
Stephen E Arnold, January 26, 2017
IBM Explains Buggy Whip to Control Corvettes
January 19, 2017
I love IBM. I enjoy the IBM Watson marketing. I get a kick out of the firm’s saga of declining quarterly revenue. Will IBM make it 19 quarters in a row? I am breathless.
I read “IBM’s Rometty Lays Out AI Considerations, Ethical Principals.” The main idea, as I understand it, is:
artificial intelligence should be used to advance and augment humans not replace them. Transparency of AI development is also necessary.
Since smart software is dependent upon numerical recipes, I am not sure that the many outfits involved in fiddling with procedures, systems, and methods are going to make clear what their wizards are doing. Furthermore, IBM, in my opinion, is a bit of a buggy whip outfit. The idea that a buggy whip can control a bright 18 year old monitoring a drone swarm relying on artificial intelligence to complete a mission. Maybe IBM will equip Watson with telepathy?
The write up explains:
Commonly referred to as artificial intelligence, this new generation of technology and the cognitive systems it helps power will soon touch every facet of work and life – with the potential to radically transform them for the better…As with every prior world-changing technology, this technology carries major implications. Many of the questions it raises are unanswerable today and will require time, research and open discussion to answer.
Okay. What’s DeepMind up to? What about those folks at Facebook, Baidu, Microsoft, MIT, and most of the upscale French universities doing? Are the insights of researchers in Beijing finding their way into the media channel?
Well, IBM is going to take action if the information in the “real” journalistic write up is on the money. Here’s what Big Blue is going to do in its continuing effort to become a plus for stakeholders:
- IBM’s systems will augment human intelligence. Sounds good but the direction of some smart software is to make it easy for humans to get a pizza. The digital divide delivers convenience to lots of folks and big paydays to those in the top tier who find a way to sell stuff. Alexa, I need paper towels.
- Transparency. Right, that’s a great idea, but how it plays out in the real world is going to be a bit hit and miss. Actually, more miss than hit. The big money folks want to move to “winner take all” plays. Amazon Alexa has partners. Amazon keeps some money as it continues it march to global digital Wal-Mart-ism.
- Skills. Yep, the smart software movers and shakers buy promising outfits. Even the allegedly independent folks in Montréal are finding Microsoft a pretty nifty place to work.
Perhaps the folks doing smart software will meet and agree on some rules. Better yet, the US government can legislate rules and then rely on the United Nations or NGOs to promulgate them. Wait. There is a better way. Why not use a Vulcan mind meld?
I understand the IBM has to take the high road, but when a drone swarm makes its own decisions, whipping the rule books may not have much effect. Love those MBA chestnuts like buggy whips.
Stephen E Arnold, January 19, 2017
OpenText Goes Cognitive
January 17, 2017
The Canadian roll up of ageing information access products has a new angle for 2017. No, it is not the OpenText “innovation” tour. No, it is not adding Alexa to its mind boggling array of content access systems such as BRS Search and IDI Information Dimension’s Basis. Not even the historical Fulcrum product gets an Alexa skill.
The future for OpenText is … a next generation cognitive platform.
Even more fascinating is that OpenText has had a Christine Maxwell moment and named the product Magellan. Who remembers the Magellan search and content access system? Ah, no one. I am not surprised. I met a millennial who had never used a camera with roll film yesterday.
If you want to know a bit more about the exciting old-new products, navigate to this OpenText page or follow this link to a video. Yes, a video because OpenText is definitely in step with the next generation of enterprise software customers.
Stephen E Arnold, January 17, 2017
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