King CONsumer Service Starts in January 2015

December 5, 2014

I have been trying to figure out where to put items of interest and maybe some humor. A new site called “King CON” sumer will be the place for some of the helpful things that companies do for their customers, suppliers, admirers, and stakeholders. For example, we will collect the IDC “surfing on my name” content (a sport practiced by “expert” Dave Schubmehl). We will post photos of the non-helpful design features of some retail stores (a maze behind vegetables that rival those of the British aristocracy’s maze gardens), and activities of quotidian folks like CON-tractors, pain-ters, and representatives of “we’ll get the quote to you tomorrow” (stated weekly until we gave up calling the vendor). I have had an artist create a character called “King Con”, which is short for a consumer anti-hero. Stay tuned for news.

Stephen E Arnold, December 5, 2014

The EU Parliament and How Google Works

November 28, 2014

The search engine optimization crowd is definitely excited about calls to break up the Google. You will want to read (when sitting down, of course) “Oh No They Didn’t: European Parliament Calls For Break Up Of Google.” I am not sure if this write up is about the vision of search in Europe or the view of the search engine optimization brigands.

The idea in Europe has to do with memories of big companies and the difficulty ruling bodies have of controlling them. Think IG Farben and certain US outfits in the second world war. I assume the learnings from the Quaero investment and the market success of Dassault Exalead’s Internet search system and the more recent Quixotic Qwant.com, the adrenaline pumping Sinequa, and other European search efforts has made one fact clear: Google is the go to search system by a wide margin. How about 95 percent of the search traffic in Denmark, for example?

For the SEO crowd, the notion of splitting up Google is obviously a new idea. The write up states:

It’s clear there’s a lot of frustration — even exasperation — behind this vote and Europe’s seeming inability to date to “do anything about Google.” Europe has been unable to produce home-grown competitors that can challenge the online hegemony of internet companies such as Google and Facebook. The company’s PC market share is much higher in Europe than in the US and Android is the dominant smartphone operating system there by far.

Like an American pro football competition, there is a winner and Europe does not like the outcome. The SEO crowd owes its livelihood to Google’s indifference to objective search results. Don’t tip the apple cart, please.

In the view of the SEO crowd:

It’s very unlikely that the European Commission will actually try to “unbundle” Google’s search engine from the rest of the company. However it’s possible that in Europe Google will be compelled to unbundle its privacy policy and won’t be able to combine data-sets for personalization and ad-targeting purposes. We will also probably see some effort to curb Google’s control over Android as well.

I find it fascinating that the lessons of online are one that have not yet been learned by either regulators or the search engine optimization wizards. The only thing missing is a for fee analysis of the search scene by one of the mid tier consulting outfits. Dave Schubmehl, are you at your iPhone’s touch screen keyboard.

Oh, no. Oh, yes. How Google works is the issue.

Stephen E Arnold, November 28, 2014

Mid Tier Consultants Try the Turkey Tactic

November 27, 2014

Entering 2015, the economy is not ripping along like some of the MBAs suggest. Life is gloomy for many keyword search, content management, and indexing system vendors. And for good reason. These technologies have run their course. Instead of being must have enterprise solutions, the functions are now utilities. The vendors of proprietary systems have to realize that free and open source systems provide “good enough” utility type functions.

Perhaps this brutal fact is the reason that search “expert” Dave Schubmehl recycled our research on open source software, tried to flog it on Amazon without my permission, and then quietly removed the reports based on ArnoldIT research. When a mid tier consulting firm cannot sell recycled research taken without permission for sale via Amazon for the quite incredible price of $3,500 for eight pages of information garbling our work, you know that times are tough for the mid tier crowd.

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Are the turkeys the mid-tier consultants or their customers? Predictions about the future wrapped in the tin foil of jargon may not work like touts who pick horses. The difference between a mid tier consulting firm and a predictive analytics firm is more than the distance between an art history major and a PhD in mathematics with a Master’s in engineering and an undergraduate degree in history in my opinion.

Now the focus at the mid tier consulting firms is turning to the issue of raising turkeys. Turkeys are stellar creatures. Is it true that the turkey is the only fowl that will drown itself during a rain storm. My grandmother told me the birds will open their beaks and capture the rain. According to the Arnold lore, some lightning quick turkeys will drown themselves.

For 2015, the mid tier consultants want to get the Big Data bird moving. Also, look for the elegant IoT or Internet of Things to get the blue ribbon treatment. You can get a taste of this dish in this news release: “IDC Hosts Worldwide Internet of Things 2015 Predictions Web Conference.”

Yep, a Web conference. I call this a webinar, and I have webinar fatigue. The conference is intended to get the turkeys in the barn. Presumably some of the well heeled turkeys will purchase the IDC Future Scape report. When I mentioned this to a person with whom I spoke yesterday, I think that individual said, “A predictions conference. You are kidding me.” An, no I wasn’t. Here’s the passage I noted:

“The Internet of Things will give IT managers a lot to think about,” said Vernon Turner, Senior Vice President of Research at IDC. “Enterprises will have to address every IT discipline to effectively balance the deluge of data from devices that are connected to the corporate network. In addition, IoT will drive tough organizational structure changes in companies to allow innovation to be transparent to everyone, while creating new competitive business models and products.”

I think I understand. “Every”, “tough organizational changes,” and “new competitive business models.” Yes. And the first example is a report with predictions.

When I think of predictions, I don’t think of mid tier consultants. I think of outfits like Recorded Future, Red Owl, and Haystax, among others. The predictions these companies output are based on data. Predictions from mid tier consultants are based on a wide range of methods. I have a hunch that some of these techniques include folks sitting around and asking, “Well, what do you think this Internet of Things stuff will mean?”

Give me the Recorded Future approach. Oh, I don’t like turkey. I am okay with macaroni and cheese. Basic but it lacks the artificial fizz with which some farmers charge their fowl.

Stephen E Arnold, November 27, 2014

Elasticsearch Ups the Pressure on LucidWorks (Really?)

November 23, 2014

I am not too keen on videos. I prefer reading hard copies. I did find the video referenced in “Elasticsearch Uses Power of Community for Open Source Analytics” useful. My team and I are putting the finishing touches on a report that points out how enterprise search vendors have been leapfrogged by vendors rarely considered by mid tier consultants and the self appointed experts in search. The video drives home a simple point: Combining open source technologies delivers information access functions that are more useful to users than laundry lists, odd ball point and click suggested content, and confusing mash ups of information presented without context.

Why the reference to Lucid? One of the firm’s presidents had been involved with Jaspersoft, an open source analytics outfit. Despite this “inside track”, Elasticsearch has powered past Lucid, leaving that open source vendor struggling to reach parity with Elasticsearch. Elasticsearch itself faces challenges, but that’s the name of the game when keyword search is the keystone of a service. For now, Elasticsearch leaves competitors rushing to close the gap. By the way, this subject was the focal point of one of Dave Schubmehl’s IDC reports that surfed on my name. The juicy part about the “gap” was edited from my original write up. Nevertheless, the facts remain valid. Kudos to Elasticsearch.

Stephen E Arnold, November 23, 2014

Mid Tier Consultants Scratch One Another’s Back

November 14, 2014

I received at my Yahoo email account an email from IDC. That’s the outfit that published content with my name on Amazon’s book store without my permission. Yep, that IDC.  Here’s what I received on November 14, 2014:

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The key line is “Magic Quadrant: Key Players in the WCM Market.” I clicked that link and was redirected to this page:

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So what we have is IDC, employer of the “expert” Dave Schubmehl, pointing to Gartner and one of its fascinating, mostly marketing oriented Magic Quadrants. When I clicked the “Get this now” button, here’s what appeared:

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If this url will not resolve, contact the mid tier consultants. Perhaps one of the “experts” will provide you access.

This is one of those tony consultant reports. I recall reading that no one—and I mean no one—is supposed to reproduce, republish, recycle, or reinvent this quadrant thing. After all, it includes really clear information asserting that some companies are niche players, some challengers, some visionaries, and some leaders.

I assume it is really good to be a visionary. In this sort of odd ball collection of vendors, HP and IBM are leaders in content management. Well, that does not square with my perception of either company. IBM is like a waif, wandering from business explanation to Watson application in an almost random way. HP is busy splitting itself in two, explaining to various legal eagles why its purchase of Autonomy has become a two year old’s finger painting, not a work of financial art, and jumping back into mobiles and tablets as it tries to become a leader in cloud computing.

Let’s set aside the arbitrary classification of companies. I have explained numerous times that the original BCG matrix was based on data. The Gartner matrix is based on secondary information, mostly from companies who have some type of relationship with magic.

My point is that IDC, a mid tier outfit, is promoting another mid tier outfit. Does one scratch the back of a stranger on the R train at 11 35 pm Saturday night? Nope, back scratching stakes me as a somewhat personal, connected relationship.

I am getting nervous thinking about this familiarity, particularly when some folks may accept the mid tier firm’s work as objective, independent, and unbiased. Perhaps I am wrong, but this coziness is an indication that marketing may be more important than information.

Stephen E Arnold, November 14, 2014

Enterprise Search: Essentially Marginalized to Good Enough

November 9, 2014

I use Google Trends to see what’s hot and what’s not in the world of information retrieval. If you want to use the free version of Google Trends, navigate to http://www.google.com/trends/ and explore. That’s some of what Google does to make decisions about how much of Larry Page’s “wood” to put behind the Google Search Appliance eight ball.

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I plugged in “enterprise search.” When one allows Google to output its version of the popularity of the term, you get this graph. It shows a downward trend but the graph is without much context. The pale lettering does not help. Obviously Googlers do not view the world through trifocals with 70 year old eyes. Here’s the Trends’ output for “enterprise search”:

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Now let’s add some context. From the “enterprise search” Trends’ output, click the pale blue plus and add this with quotes: “big data.” Here’s the output for this two factor analysis:

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One does not have to be an Ivy League data scientist to see the difference between the hackneyed “enterprise search” and more zippy but meaningless “Big Data.” I am not saying Big Data solutions actually work. What’s clear is that pushing enterprise search is not particularly helpful when the Trends’ reveal a flat line for years, not hours, not days, not months–years.

I think it is pretty clear why I can assert with confidence that “enterprise search” appears to be a non starter. I know why search vendors persist in telling me what “enterprise search” is. The vendors are desperate to find the grip that a Tupinambis  lizard possesses. Instead of clinging to a wall in the sun at 317 R. Dr. Emílio Ribas (Cambui)  (where I used to live in Campinas, SP), the search vendors are clinging to chimera. The goal is to make sales, but if the Google data are even sort of correct, enterprise search is flat lining.

Little wonder that consultant reports like those from the mid tier crowd try to come up with verbiage that will create sales leads for the research sponsors; case in point, knowledge quotient. See Meme of the Moment for a fun look at IDC’s and search “expert” Dave Schubmehl’s most recent attempt to pump up the music.

The question is, “What is generating revenue?” In a sense, excitement surrounds vendors who deliver solutions. These include search, increasingly supplied by open source software. Elasticsearch is zipping along, but search is not the main dish. Search is more like broccoli or carrots.

The good news is that there is a group of companies, numbering about 30, which have approached search differently. As a result, many of these companies are growing and charting what I call “next generation search.”

Want to know more? Well, that’s good. Watch for my coverage of this sector in the weeks and months ahead. I will toss a small part of our research into my November Information Today column. A tiny chunk. Keep that in mind.

In the meantime, think critically about the craziness flowing from many mid tier or azure chip consulting firms. Those “outputs” are marketing, self aggrandizing, and, for me, downright silly. What’s that term for doing trivial actions again and again?

Stephen E Arnold, November 9, 2014

Amazon: Not Right for Some Authors

November 8, 2014

I wanted to call this write up Godforsaken ID. But you might plug in the letter “C” or you might not. I suggest you track down a dead tree edition of the still dog paddling New York Times. Check out the business section and look for the Google pleasing headline “Prominent Editor’s Exit a Setback for Amazon Publishing Unit.” I quite like the juxtaposition of prominent, setback, and everyone’s favorite online WalMart.” You may be able to view a version of the story at this link, but I make no promises in this money oriented era.)

The write up has a great quote or two.

  • “His [Ed Park, a literary luminary unknown to me] departure reflects the challenges that Amazon faces in a publishing ecosystem that largely views the online retailer as a rapacious competitor.”
  • “Some literary agents  say Amazon’s publishing operation seems to be retreating.”

In my view, I don’t want my work sold on the Amazon system. I have enough experience writing and selling monographs that appeal to maybe 300 people in the world. These folks are not reached via WalMart.

You views, like those of Dave Schubmehl and IDC, may differ from mine. As you know, without a written agreement, Mr. Schubmehl (an alleged expert in information retrieval) and his employer (the large mid tier consulting firm, IDC) reworked my research, put their names and brand on the material, and attempted to sell the result for $3,500 on Amazon.

Is that clueless? I don’t know. I am relatively confident that whatever executive decision lead to that move may suggest some management challenges. You can read about the “surfing on Arnold” play and the IDC hopes Amazon can move 10 pages for $3500 at these links:

Several observations:

First, Amazon obviously did not check with the authors on the IDC report that permissions were in place. What’s this say about Amazon?

Second, who at IDC perceived Amazon as a way to move 10 pages of my recycled content for $3,500?

Third, how desperate are companies like Amazon and IDC to earn monikers like rapacious and name surfer?

We live in interesting information centric times. As I reveal my research results about the new direction in content processing, how long will it take for this information to surface with the name of a person who did not do the nitty gritty work? I should emulate the NCAA basketball gambling craze start a pool for this digital publishing sport?

Oh, I like old fashioned bookstores too.

Stephen E Arnold, November 8, 2014

Predictive Analytics: An Older Survey with Implications for 2015

November 2, 2014

In my files I had a copy of the 2009 Predictive Analytics World survey about, not surprisingly, predictive analytics. When I first reviewed the data in the report, I noted that “information retrieval” or “search” were not to be found. Before the bandwagon began to roll for predictive analytics, search technology was not in the game if I interpret the survey data correctly.

The factoid I marked was revealed in this table:

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The planned use of predictive analytics was for fraud detection.It appears that 64 percent of the sample planned to adopt predictive analytics for criminal or terrorist detection. The method requires filtering various types of public information including text.

Are vendors of enterprise search and content processing systems leaders in this sector in 2014? Based on my research, content processing vendors provide the equivalent of add-in utilities to the popular systems. The hypothesis I have formulated is that traditional information retrieval companies find themselves relegated to a supporting role.

Looking forward to 2015, I see growing dominance by leaders in the cyber OSINT market. Irrelevancy awaits the traditional search vendor unable to identify and then deliver high value solutions to a high demand, high growth market sector.

Has IDC or Dave Schubmehl tracked this sector? I don’t think so. As I produce more information about this market, I anticipate some me-too activity, however.

Stephen E Arnold, November 2, 2014

Altegrity Kroll: Under Financial Pressure

October 30, 2014

Most of the name surfing search experts—like the fellow who sold my content on Amazon without my permission and used my name to boot—will not recall much about Engenium. That’s no big surprise. Altegrity Kroll owns the pioneering company in the value-added indexing business. Altegrity, as you may know, is the owner of the outfit that cleared Edward Snowden for US government work.

I read “Snowden Vetter Altegrity’s Loans Plunge: Distressed Debt”. In that article I learned:

Altegrity Inc., the security firm that vetted former intelligence contractor Edward Snowden, has about six months until it runs out of money as the loss of background-check contracts negate most of a July deal with lenders to extend maturities for five years.

The article reports that “selective default” looms for the company. With the lights  flickering at a number of search and content processing firms, I hope that the Engenium technology survives. The system remains a leader in a segment which has a number of parvenus.

Stephen E Arnold, October 30, 2014

ElasticSearch How To: A Useful Case Example

October 21, 2014

If you want to avoid the hassle of some proprietary search engines, you may want to take a look at this case study about ElasticSearch. Navigate to “Building Scalable Search from Scratch with ElasticSearch.” The author works through his process for putting ElasticSearch to work in content space with a variety of information; for example, products, text collections, and user information.

What makes this write up useful is the logical layout of the article and the inclusion of a requirements summary, block diagrams, and code snippets.

This type of solid user support is one reason ElasticSearch is outpacing some open source search competitors like LucidWorks and Nutch.

Highly recommended. (As far as I can tell, no mid tier consulting firms has surfed on this content. Dave Schubmehl, this may be an opportunity.)

Stephen E Arnold, October 21, 2014

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