Google 2008 Publishing Output
January 1, 2008
If you had any doubt about Google’s publishing activities, check out “Google Blogging in 2008”. The article by Susan Straccia here provides a run down of the GOOG’s self publishing output. Google has more than 120 Web logs. The article crows about the number of unique visitors and tosses in some Googley references to Google fun. Pushing the baloney aside, the message is clear: Google has an effective, global publishing operation focused exclusively on promoting Google. Toss in the Google Channel on YouTube.com, and the GOOG has a communication, promotion, distribution mechanism that few of its rivals can match. In my opinion, not even a major TV network in the US can reach as many eyeballs as quickly and cheaply as Googzilla. Competitors have to find a way to match this promotional 30mm automatic Boeing M230 chain gun.
Stephen Arnold, January 1, 2009
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