Google Expands Footprint in Australian School District
June 24, 2008
Six months ago, a Microsoft search wizard told me, “Google’s education sales are not significant.” I disagreed, but present and former Redmond wizards are always right or at least think they are right. Google’s efforts to get students and academic institutions to use the company’s cloud-based services like Gmail is part of the GOOG’s strategy to penetrate the enterprise. But it is a longer-term strategy because Google is willing to get student comfy with its products and services, let them get their jobs, and then pull Google along with them.
Australian IT reported on June 24, 2008, that Google landed a major school district with the help of its partner, SMS Management and Technology. You can read the full story written by Andrew Colley here. The New South Wales school district has 1.5 million students, who will soon be Googling. When the system is deployed, it will be one of the largest deployments of Gmail in the world.The deal is worth $9.5 million over three years.
The real pay off, to my way of thinking, will be the students who graduate with Google as part of their thought processes. The Microsoft wizard who told me Google’s education strategy was not worth his time may want to consider what happens if Google succeeds in winning other school districts to embrace the GOOG.
Stephen Arnold, June 24, 2008