Google: Dashboard or Buzz Word
August 29, 2008
ZDNet’s “Google Apps Dashboard: Serious about the Enterprise?” does a good job of explaining that Google continues to push into the corporate market. The article, written by Michael Krigsman, summarizes a software component that allows Google Apps Premier licensees a way to check on the status of the services. For me, the most interesting point Mr. Krigsman made was:
Although Google may offer this service level to large accounts such as Cap Gemini, I doubt smaller customers will receive any personalized attention whatsoever. After all, Google isn’t known for providing stellar customer service; actually, the company’s customer care record sucks widgets. Only time will tell whether Google can successfully transition from its mass market consumer mentality to becoming a trusted, service oriented enterprise vendor.
I too have heard that Google does not return telephone calls, misses meetings, and ignores teleconference start times. But I have also heard that Google commissioned an expert to analyze the weaknesses of its sales approach and listened as the consultant explained that Google had to change its ways.
Google is a decade old, and it must give up some of its math club ethos, not just create software and spout buzz words. Will the company make the shift? I think we must wait and see.
Stephen Arnold, August 29, 2008
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