Google Yahoo: Boo Hoo for GooHoo

October 16, 2008

I don’t pay much attention to online advertising or the search engine optimization games. Ads are part of the furniture of living in the Wild West of capitalism. SEO is little more than people without the ability to create compelling content working hard to outsmart indexing robots. Dull, uninteresting, and crass work from my point of view. The headline in The AM Law Daily here “Five Firms Push for Google Yahoo Antitrust Settlement” by Nate Raymond caught my attention. For me the key point was not the litigation that Google faces. I noted the legal eagles enlisted by GooHoo to make the objections go away: Cleary Gottlieb Steen & Hamilton, Wilson Sonsini Goodrich & Rosati, Skadden, Arps, Slate, Meagher & Flom, and Hunton & Williams. The price tag for the eDiscovery related to this matter is going to be a blockbuster just like the legal fees. No BS regarding the costs of this adventure. We have an aleph of eagles circling this GooHoo matter. Google and Yahoo do seem to be care about ads and SEO-related activities for traffic. In my opinion utilities are natural monopolies and will form one way or another. What’s your view?

Stephen Arnold, October 16, 2008


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