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Google Social Search Wiki Resurfaces

October 31, 2008

The social search “revolution” makes me nervous, but I am less shaky than those working at social search sites where business models that work may be in short supply. Google’s search wiki is described by Garett Rogers in his October 26, 2008, article “Google Readying Search Wiki?” You can read the full text here. The idea is that Google faithful will provide inputs to improve search results. I agree with Mr. Rogers, those most enthusiastic about providing input may be those SEO folks who want to boost certain hits in a result list. The new service is, according to AppScount here, “a bit Digg like.” You can get more information directly from Google here. Google’s push into this sector of search validates the importance user involvement in search results has. The Google service may also pose some challenges to companies in this niche such as Cha Cha and Mahalo.

Stephen Arnold, October 31, 2008

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