More SEO Oh, Oh
February 10, 2009
Years ago when I worked at Ziff Communications I listened to John Dvorak. He was an insightful thinker, and his expertise was not leveraged at Ziff. I left the company coincident with Bill Ziff’s announcement of his intention to sell his empire. Mr. Dvorak continued to work on Ziff properties after the break up. I have followed his comments over the years, and I regret that I was probably a suit in a crowd in meetings we both attended.
This morning I read PCMag.com’s “SEO Fiascoes: the Trouble with Search Engine Optimization” and noticed that he wrote the article. The article does a good job of pointing out what I have long known. The statement “…from what I can tell its proponents are modern snake-oil salesmen” is coincident with my research findings.
I steer clear of the SEO crowd. I gave talks at several SEO conferences six or seven years ago, and it was clear to me that this group of “experts” were promising Web site traffic by tricking the indexing subsystems. I mentioned this in The Google Legacy (2005), and that accomplished one thing: no SEO conference organizer wanted me on their program.
Please, navigate here and read Mr. Dvorak’s column. I am not going to summarize it. He is a good writer and an addled goose can do little to make his message more clear. A happy quack for his taking a stand on an issue and indirectly the consultants who snooker clients to pay to get traffic without investing in high value content.
Stephen Arnold, February 10, 2009