Twitter in the Enterprise

February 17, 2009

Real time search is useful. Twitter in the enterprise is an interesting idea. If you are gung ho to marry your organization and real time information, you will want to read “Twitter Is Now a Must in the Enterprise” by Jason Meserve here. This is a three part article. Twitter can do no wrong. Twitter spam is not an issue. Twitter is not prone to crashes. These points are not in Mr. Meserve’s rah rah write up. I don’t want to dwell on the shortcomings of the article because it presents a number of useful examples and new data; for instance:

According to a Network World survey of 583 IT execs, 84% said they visit social networking sites on a regular basis, up from 68% last year. In fact, half of our respondents said they visit a social networking site at least several times a week. Only 29% said they visit social networking sites solely for entertainment purposes, and 64% said they are using social networks more than they did a year ago.

In addition, the word security is mentioned, which is unusual for most social networking articles.

Real time search is a big deal for competitive and other types of intelligence professionals. If you haven’t fiddled with Twitter search, navigate to The performance can be sluggish at times. Try to search for your name or the name of your employer. Try a code word. With some experimentation, you will find some interesting items.

I think it is wonderful if other people use Twitter. The spam problem is a harbinger of other network excitement as well. In some organizations, Twitter might be a bit problematic at eDiscovery time. Oh, the cheerleading will have to fit in some important words soon. I am waiting for spam, monitoring for compliance purposes, and uptime.

Stephen Arnold, February 17, 2009


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