SEO Means Google

March 6, 2009

Microsoft and Yahoo may surge forward and roll over Google in Web search. According to Lee Gomes, Google is disrupting Web design and content. In “Google Disrupts–Again” here, Mr. Gomes wrote:

But because of search engines, users end up never encountering that home page or availing themselves of the careful arrangement of the site’s material. Instead, they’re taken directly to the inside page that has the specific material they are looking for. And once they find what they’re looking for, they’re off somewhere else.

The key point is that users find a link and go there. With Google controlling a large chunk of the Internet referral traffic, site design and hence SEO (search engine optimization) means that being in the Google index is essential.

The thought I had after reading Mr. Gomes’s interesting take on disruption is that he’s focusing on the present, not the issues now building for tomorrow; specifically:

  • Real time search does not necessarily point to a Web page; the result is the answer in many cases
  • Users want results available to them without having to run a query; this means that traditional search will disappear behind some smart software, giving the search service even more control over content
  • Some of the innovations allow an indexing service to build larger fact repositories. When a user’s mobile device requests information predicted by the search service, then the search service displays information. There is neither a traditional query nor a traditional Web page. Google’s programmable search engine may seem like a fantasy to some people, but a number of companies are moving in this direction, not just Google.

In short, the disruption is less about Google tomorrow and more about the changing nature of how information will find its way to those who want or need it.

Stephen Arnold, March 6, 2009


5 Responses to “SEO Means Google”

  1. Frank on March 6th, 2009 12:24 pm

    Great example of bullet number one right here Steve

  2. Frank on March 6th, 2009 12:33 pm

    To better clarify….. although this is not “real time” search, it is a good example of asking questions and getting answers.

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