Dead Tree Publishers Try Reforestation

March 10, 2009 published a round up of several traditional publishers’ plans to generate revenue from digital content. You can read “@FT Digital Media: Newspapers’ Digital Biz Models: Guardian, FT, Bloomberg” here. The article provides snapshots of the angles of attack on the revenue problem. I don’t want to spoil your fun as you work your way through the case histories that have, after years of effort, generated modest life-saving cash. Bloomberg faces several challenges even though it figured out how to get money from the Wall Street crowd. The other two outfits are paddling furiously as ad revenues sink. My take is that the old B school essay about buggy whips is probably a useful read for these publishers.

Stephen Arnold, March 10, 2009


One Response to “Dead Tree Publishers Try Reforestation”

  1. sperky undernet on March 10th, 2009 7:00 am

    This looks a better reforestation idea: “Google has confirmed it will build a data center on the defunct Finnish paper mill it purchased last month for roughly $50 million.”

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