Media Cloud: Foggy Payoff

March 12, 2009

  I wrote about Calais in 2008. You can find that article here. Calais makes use of ClearForest technology to perform semantic tagging. I am cautious when large companies make services available at a low or no cost. Now, Calais was pegged to a project at Harvard University. You can read the ReadWriteWeb.com story here. the Media Cloud project delivers some of the Google Trends or Compete.com type outputs from content processed with Calais. For me, the most interesting comment in the write up was:

we see this as an example of how the Internet is driving traditional media to change and respond in new ways. We are excited by the scope and potential that Media Cloud brings to anyone interested in following news and media trends.

I have a different view. A university demo project is just that a demo with an academic spin. Traditional media need to do more than a demo before the money in the checking and savings accounts runs dry.

Stephen Arnold, March 12, 2009

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