Yahoo Takes a One, Two Punch

April 10, 2009

The Wall Street Journal here and Search Engine Land here reported that Yahoo lost some toolbar deals. The idea is that a PC comes bundled with crapware. When the consumer fires up the new computer, the crapware delivers toolbars, antivirus, and other quasi-useful applications. I have heard that toolbar peddlers pay big bucks (sometimes upfront and sometimes based on a quota) to get on new PCs. To lose a deal can be a problem, but I am not sure if the problem is a big one. Anyway, the WSJ and SEL suggest that Yahoo could lose search share because it lost a deal with Hewlett Packard and Acer. Yahoo has other problems that may affect traffic. Are these one, two punches soft or hard? Too soon to tell.

Stephen Arnold, April 10, 2009

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