Google: The Tapeworm

April 15, 2009

I enjoy the New York Times. I find the write ups a good mix of big city hipness and “we know more than you” information about major trends in the world. The editorials are fun too. Having worked at a daily paper and a big magazine publisher, I know how some of the ideas take shape. Outside contributions are useful as well. Getting a chunk of column inches can do wonders for a career or an idea.

I liked “Dinosaur at the Gate” here. The author is Maureen Dowd. She summarizes big media’s view of the GOOG. The image of “tapeworm” was fresh and amusing. I never thought of math as having tapeworm qualities, but I am an addled goose.

The bottomline is that this write up will probably have quite a bit of influence in shaping the dialog about Googzilla, a term I coined when on a panel with a Googler in 2005. The Googler laughed at my image of a smiling Googzilla as did the audience. I used the term affectionately in 2005. Then Googzilla was at the gate. Today Googzilla is in the city, kicking back at TGIF, sipping a mojito.

More about its influence within the core of the information world appears in Google: The Digital Gutenberg here. By the way, Google definitely has some characteristics of middleware, but it is more. Much, much more. I think Google is a positive in today’s information world, and I urge readers to consider “surfing on Google”. If this phrase doesn’t make sense, check out my two Google monographs, dating from 2005 here.

Stephen Arnold, April 15, 2009


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