Wall of Shame: Yahoo’s Digital Barrier

April 21, 2009

Short honk: Bloomberg.com’s “Yahoo’s Balogh Works on Tearing Down Wall of Shame” stopped me. Brian Womack’s article here said, “Yahoo! Inc. Chief Executive Officer Carol Bartz said last month that she created a “wall of shame” for products she isn’t happy with. She’s counting on her top technology executive to fix them. Ari Balogh, recruited as chief technology officer last year, added product-management duties in February after a reshuffling of the Sunnyvale, California-based company. Balogh now needs to chart the future of Yahoo’s more than 50 products – – from e-mail to online dating to the search engine.” I loathe the extra clicks I have to perform to see my email. I don’t think too many products is the sole issue. This addled goose believes that Yahoo’s user interface is old, wonky, and annoying. More than cosmetics are needed at Yahoo. With silos and heterogeneous infrastructure, cosmetics may be what Yahoo has time and money to do.

Stephen Arnold, April 21, 2009


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