Microsoft and SEO Optimization

August 23, 2009

Whilst poking around for the latest Microsoft search information, I came across a Web site called Internet Information Services at I was curious because the write up on the Web site said:

The Site Analysis module allows users to analyze local and external Web sites with the purpose of optimizing the site’s content, structure, and URLs for search engine crawlers. In addition, the Site Analysis module can be used to discover common problems in the site content that negatively affects the site visitor experience. The Site Analysis module includes a large set of pre-built reports to analyze the sites compliance with SEO recommendations and to discover problems on the site, such as broken links, duplicate resources, or performance issues. The Site Analysis module also supports building custom queries against the data gathered during crawling.

The word “experience” did it. I zipped to whois and learned that the site is Microsoft’s. The registrar is an outfit called CSC Protect-a-Brand. Microsoft does not want to let this url slip through its hands I assume. You  can download the tool here.

What interested me was that Microsoft has written the description of the tool without reference to its own Web indexing system. Furthermore, the language is generic which leads me to believe that this extension and the other nine in the category “Search Engine Optimization Toolkit” apply to Google as well.

If you are an SEO wizard and love the Microsoft way, you will want to download and experiment with these tools. Testing might be a good idea. If the tools work equally well for and, has Microsoft emulated the Google Webmaster guidelines? If not, what will be the impact on a highly ranked Google site. With 75 to 85 percent of Web search traffic flowing to, an untoward tweak might yield interesting effects.

Stephen Arnold, August 23, 2009


6 Responses to “Microsoft and SEO Optimization”

  1. Submitshop on August 23rd, 2009 5:44 am

    If this tool is so good that why not MS integrate it in Bing Webmaster Section

  2. Microsoft and SEO Optimization : Beyond Search | Reload Empire on August 23rd, 2009 10:50 am

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  3. seo on August 27th, 2009 8:11 pm

    Sounds really interesting want to try it can you give more inforamtion thanks for the tips.

  4. SEO Surrey on August 28th, 2009 10:02 am

    I Have downloaded the tool. But I am not sure if this module gives the right results….

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