Google Apple, Round 2
October 5, 2009
After some board room flip flopping, Google took some steps to make clear that Apple and Microsoft share one characteristic: Both are getting squeezed by Googzilla. First, Google hooked up with Sony, ostensibly for Google Books’s benefit. With Apple thinking about the severe limitations of the Amazon Kindle form factor, the Google Sony alliance is rich with potential. What about music and movies? Then Google amped the volume on its various mobile and telephony services. To make Apple wince, Google delicately revealed that Apple nixed Google’s telephony magic on the iPhone. Apple then snapped up a map vendor and Google promptly dropped some ads into its mapping app for mobile phones. Boom. Revenue machine kicks in.
These thoughts fluttered through my addled goose brain when I read John Poirier’s “Schmidt: Google-Apple Board Member Should Stay Put.” The point of the write up is that Google’s top Googler is offering advice to Apple regarding its board composition.
My reaction, “Why?” Mr. Schmidt’s offer of advice is interesting to me. I can visualize a most intriguing golf foursome.
Stephen Arnold, October 4, 2009
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