The Enterprise App Interface
October 13, 2009
Short honk: A Ford social media expert posted a visual example of the difference between an enterprise application and the interface approach of Google and Apple. The blog post is “Why Apple & Google Win – and Your Company Doesn’t”.
Pretty clever. Pretty accurate. Click here for the post.
Stephen Arnold, October 13, 2009
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2 Responses to “The Enterprise App Interface”
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The dogs are really cute! I like the post!
It’s often worse than that inside the firewall. Often there are several legacy systems welded together: an old phonebook system, a CRM customised so much that the original vendor won’t/can’t support it, content management that’s impossible to use..and somewhere there might be a metasearch page that attempts to pull all these together.
Employees won’t even *use* the corporate system for some tasks: when it’s easier to Google for a client’s phone number, why should you have to remember some arcane in-house query syntax and wait five minutes for the system to respond?