Some Brainware Confusion

November 1, 2009

Brainware offers a system that ingests paper at one end and makes the digital information searchable. The company competes with ZyLAB and other end-to-end content proc3essing companies as well as some eDiscovery firms. The company’s name is an unusual one, and I was surprised to read “Brainware India Launches New Website for Its SEO Division.” I did a bit of looking and found out that the two Brainwares are not obviously related. My thought is that in a confused market such as search, a distinctive name is necessary. One of these Brainwares may want to find a way to differentiate itself to avoid the type of confusion the addled goose noted. I read quite a few vendor news releases, and I have to tell you that I have a difficult time figuring out exactly what function is real and which is vaporware. When the names confuse, the situation for me is almost hopeless.

Stephen Arnold, November 1, 2009

To the Kentucky State Police: A freebie.


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