Googzilla Switches Its Tail and Imperils Some Real Time Search Services

December 8, 2009

One this about scale is that it is often big. Big in data is good. The addled goose will leave it to you to read Google’s “Relevance Meets the Real-Time Web”. You can wade through the punditry. For this goose, here is the key paragraph in today’s (December 7, 2009) announcement:

Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and — along with Twitter, which we announced a few weeks ago.

Several comments:

  1. Folks pumping dough into the many real time indexing operations are likely to have second thoughts and will be asked some tough questions like “So, how is your service better than Google’s?”
  2. Users will have convenience delivery. This is like the 7-11 approach to shopping. The “cost” is irrelevant. The service makes the experience valuable.
  3. Forget the UX or user experience. The Google delivers data. Microsoft will have to come up with a hat and then find a rabbit in it.

Now what does this mean for “real” news? Interesting question. I will wait until a pundit, satrap, wizard, or azure chip consultant elucidates. I am a reactive goose.

Stephen Arnold, December 8, 2009

Oyez, oyez, I want to disclose to the Greenwich Observatory that I was not paid to make this comment. Lots of tourists in Greenwich.


One Response to “Googzilla Switches Its Tail and Imperils Some Real Time Search Services”

  1. La Révolution on December 15th, 2009 2:06 am

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