Instant Social Media Experts. Add Water and Stir.
December 29, 2009
Short honk: Lousy economy, dead end job, no expertise? Some folks see social media as the next big thing. I read “Self Proclaimed Social Media gurus on Twitter Multiplying like Rabbits” and had to agree. I am not particularly social, and I pay someone to tweet for me. Not surprisingly I don’t describe myself as a social media expert or much of an expert in anything at all. Some individuals think I may know something, but those people are clueless and may be candidates themselves to become a social media expert. In the What’s Next Blog write up, I seized on this passage as the kicker:
In May 09 when we first used Tweepsearch to count of the Twitter bios of self-proclaimed social media gurus, experts, superstars and ninjas there were 4,487. A mere seven months later, we were shocked to see that there are now nearly 16.000.
I have noticed that a number of pale gray and azure chip consulting firms jumping on the bandwagon as well. This morning (December 27, 2009), I had to grunt through my digital archive for information about a “leader” in social media. I was numbed by the number and length of studies about social media. I scanned reports from big consulting firms (check to see if I have my billfold) and small outfits (check to see if I have my ballpoint pen). I feel quite alone focusing on search and content processing.
One thing is clear. The search consulting space is suffering and outflow of self appointed “experts”. The addled goose will stay put. I will quack farewell to those who want to mesh content management with social media, ERP with social media, publishing with social media, and the the other combinations of inert chemicals. One may stumble upon the Philosopher’s Stone. Good for that person. Honk.
Stephen E. Arnold, December 29, 2009
Okay, okay, an admission. A neighbor gave me a chocolate chip muffin for Xmas. That was a social act, so I was paid to write about the proliferation of social media experts. Whom should I tell? Maybe the USDA? It was a baked item that appeared to contain organic farm ingredients. Well, knowing that neighbor, maybe not.
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
