IBM and Its SEO Guru

January 5, 2010

I read an unusual write up on the Web site. No, I don’t know what the domain name means. The article was called “SEO in China Will Never Be the Same as Google’s James Mi, Adverted’s Stephen Noton and IBM’s Bill Hu [sic]”. The article explains how to get a site on the first page of a results list. I find this type of intentional manipulation annoying and usually misleading. But there are some folks who want to put more effort into spoofing algorithms than creating substantive content and providing information of high quality on a particular topic. It takes all kinds. I was going to blow off the article until one section made me laugh.

Here’s the passage that stopped me in my tracks:

The finial speaker, Hunt, might just be the most experienced SEO person on this panel because, china, unlike Noton (who headed to Asia to work with more startups and the upcoming corporate elite) is based, china, in the US and works with the current corporate elite including being the man behind IBM’s Search Engine Optimization success. Hunt’s talk involved him showing some of, China, the work he’s done with IBM, which really complimented, China, the other speakers. Hunt showed how changing text in images into pure text and how proper navigation and title tags can make a clients site like IBM grow from being in the top 100 to being #1 within 3 short weeks.

What! Several years ago at the Boston search engine meeting, there was a presentation by an IBM search engine guru that made zero sense to me. I had one of my goslings follow up with this person on a technical matter and she reported that he had zero clue about search and content processing.

Now we have a Web site that I have pointed out as essentially non functional used as an example of great SEO. Yo, dude. I don’t care what country is the searcher’s home base. I know that if I cannot locate information about a specific IBM product or service, the Web presence is fatally flawed. The notion that IBM can become the number one result for Web queries is interesting but essentially not supported in my experience.

Wow. The New Year is off to an amazing SEO start from IBM. Number one with a bullet. Try this query: “content management system”. Keep in mind that IBM owns FileNet, iPhrase, and other CMS systems. Scan the result list. No IBM on the first page, right? IBM is number one in the query “mainframe right after the Wikipedia entry.

Stephen E. Arnold, January 2, 2010

Full disclosure: A freebie. I shall report to Defense Field Activities when the government opens for the new year.


2 Responses to “IBM and Its SEO Guru”

  1. Search Engine Marketing Now » IBM and Its SEO Guru : Beyond Search on January 5th, 2010 5:06 am

    […] more: IBM and Its SEO Guru : Beyond Search Leave a comment | Trackback No comments […]

  2. Tim @ seo on January 5th, 2010 10:03 pm

    SEO is going to be an even more hotter topic than it was in the west, at the moment most Chinese don’t know anything about it, but more and more seo startups are appearing in China and taking advantage of the big market.

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