Autonomy and Precise Team Up
January 24, 2010
Autonomy continues to sniff trends and move before other players in the enterprise search and content processing space. I saw a short announcement on Sharecast (a service with more weird pop ups than most Web sites I visit) that said:
Search software firm Autonomy is teaming up with UK-based media intelligence outfit Precise to develop and market next-generation media intelligence services to the public relations and communications sectors.
Autonomy is well known to readers of this Web log. Precise may not be. Here’s a quick run down on that outfit:
- The company is in the “media intelligence” business. This is somewhat similar to the old style Bacon’s clipping service put on steroids.
- The company has more than 5,000 customers and a big chunk of them are in the financial services and information sector. The idea is that media monitoring provides open source information that Precise converts into intelligence about what a company will or may do. This is the enterprise version of government intelligence agency operations.
- The chief information officer comes from the real time information side of the business. (This suggests to me that Autonomy is deep into the real time content processing spaghetti.)
- The company’s description of its services sounds almost Googley: “Our Media Portal allows our clients to view and evaluate the impact of coverage from every media source – print, broadcast, online. In addition they can access forward planning data at the touch of a button.”
My take on this is that Autonomy will be nosing into other real time information sectors as well. Some of the incumbents may find that Autonomy’s marketing and its corporate clout will push them out of their comfortable positions. Who will be affected by Autonomy if it moves in this direction? That’s a good question.
Stephen E Arnold, January 24, 2010
A freebie. No one paid me to write about this tie up. I suppose I shall report this sad fact to MARAD, an outfit that knows about brown water tie ups.
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One Response to “Autonomy and Precise Team Up”
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Hi Stephen,
Yes you are correct when autonomy “smells” new trends or whats the next hot market. As you can see, we’re a partner and as such don’t discount what Autonoym takes from their partners and utilizes for their own push and marketing segments. the Real time processing is the next wave and we’re in the front of the seat with our Real time monitoring solution.
Regards,
D.