Cognition and Bing

May 20, 2010

Cognition Technologies to power Microsoft’s Bing now!”  discloses Cognition Technologies’  semantic technology as applied to Microsoft’s “decision engine” Bing. How will this improve Bing? At the core, the technology will help Bing deal with an “understanding” of the English language, says the official press release .

The “semantic map,” as it is dubbed, contains a gigantic collection of semantic contexts (over ten million), including representations, taxonomy, and word meaning distinctions. Cognition writes in their press release that over “540,000 word senses; 75,000 concept classes; 8,000 nodes; and 510,000 word stems” and other high-level features of semantic processing exist to help Bing process queries properly. The resources were codified and reviewed by lexicographers and linguists over a period of 25 years.

Will the semantic map make Bing understand our garbled search pecks instantaneously and deliver accurate results? Maybe, but with Google’s “humongous amount of data it indexes” and loyal site traffic, it may be a long battle. According to the blog article’s author, what Bing does have going for it is a clean interface, excellent “information aggregation,” and solid concept/summary extraction. The semantic technology should only add to that and make Bing stronger.

Samuel Hartman, May 20, 2010

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One Response to “Cognition and Bing”

  1. Microsoft and Its Struggles with the Language of Search : Beyond Search on March 19th, 2011 12:04 am

    […] Is this old news or new news? We noted one deal between Cognition and Microsoft in our May 2010 story “Cognition and Bing.” […]

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