Vertical Search: Music and the Potential for a Stubbed Toe
July 9, 2010
“Search Engines Turn to Music” presents a very post modern view of vertical search. A vertical search system would have been in 1980 a commercial database with an editorial policy. The idea was that a particular database like Investext would have information in it that was homogeneous. Investext, for instance, contained analysts reports chopped into 3 Kb pages. When I needed information from an investment firm’s analyst reports, I would use Investext. I liked the product so much, ABI/INFORM teamed with Investext to explain when to use each commercial database. Today, search engines have rediscovered an editorial policy. As the write up in Stuff makes clear, the 2010 approach includes some new wrinkles.
For me, the most interesting comment in the write up was:
According to Microsoft, 10 percent of all Internet search queries are entertainment-related, with music lyrics alone accounting for 70 percent of those searches.
Where there are users, there will be monetization opportunities in the post Napster world. I also noted this segment:
BPI, the trade group representing UK record labels, raised the stakes in June by issuing a takedown notice to Google, demanding it remove links to 17 songs from third-party websites it deems infringing, such as RapidShare and MegaUpload.
Yikes. More legal hassles for the Google. What’s clear is that cloud based, for fee music and rich media services are the future.
Useful article, but I am not sure that search engines have turned to music. My view is that search engines are finding that some of the old tricks still have the capacity to interest users. The vertical angle is important. A copyright misstep could lead to a bone crushing collision with the pavement. And what about the bruises when giants collide in the contentious rich media market?
Stephen E Arnold, July 9, 2010
Freebie
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
