Has Demand Media Been Nipped By Googzilla?
August 13, 2010
PEHub.com ran an interesting story, “What Happened to Demand Media’s Traffic?” The focus of the story is a nifty chart designed to catch the attention of the search engine optimization crowd. After a long run up, Demand Media’s traffic fell. According to the write up, “The massive drop off occurred a few days prior to the [Demand Media] IPO filing.”
The PEHub.com story speculates that Google is planning a content play itself. Hardly news here in the goose pond. We wrote Google: The Digital Gutenberg and made that case last year. But news has little to do with research, so the PEHub.com story with references to Google patents is as fresh as a spring blossom.
Our view is slightly different. What did you expect from the addled goose? Chopped liver. (Oh, that is a faux pas related to foie gras.)
- Google is chasing money and really is intent on generating revenues. Demand Media type content produces clicks and the Google is keenly interested in this aspect of certain Web plays; that is, clicks equal money.
- The Demand Media content is different from a Jeffrey A. Dean Google technical paper. Ergo: Google has some tricks up its lab jacket to become a player in the content stream for which Demand Media has become known.
- The shift makes clear the power of traffic reports.
Exciting for sure. I think the traffic drop is a coincidence. The Google has its mind on Korean bar-b-q.
Stephen E Arnold, August 13, 2010
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