What Yahoo Is All About
October 21, 2010
I thought Yahoo was a portal based on a directory that was relevant in the mid 1990s. Wrong again. “Yahoo! Boss Blames Revenue Dip on Better Bing” set me straight:
“Yahoo! is an innovative technology company that operates the largest digital media content and communications business in the world,” Bartz [top Yahooligan] said. “The key words here are innovative technology, media, content, and communications. That’s what we’re all about.
Let me think this statement through. Yahoo reported flat revenues and a profit jump. The pump up came not from “innovative technology, media, content, and communications.” Nope. Yahoo sold HotJobs.
The categorical affirmative “all” can be stretched to cover the sale of assets, but I would prefer something more in line with the phrase “innovative technology, media, content, and communications.” And search? Outsourced. Just a thought from rural Kentucky.
Stephen E Arnold, October 21, 2010
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