What Yahoo Is All About

October 21, 2010

I thought Yahoo was a portal based on a directory that was relevant in the mid 1990s. Wrong again. “Yahoo! Boss Blames Revenue Dip on Better Bing” set me straight:

“Yahoo! is an innovative technology company that operates the largest digital media content and communications business in the world,” Bartz [top Yahooligan] said. “The key words here are innovative technology, media, content, and communications. That’s what we’re all about.

Let me think this statement through. Yahoo reported flat revenues and a profit jump. The pump up came not from “innovative technology, media, content, and communications.” Nope. Yahoo sold HotJobs.

The categorical affirmative “all” can be stretched to cover the sale of assets, but I would prefer something more in line with the phrase “innovative technology, media, content, and communications.” And search? Outsourced. Just a thought from rural Kentucky.

Stephen E Arnold, October 21, 2010

Freebie

Written by Stephen E. Arnold · Filed Under Business strategy, Financial, News, Yahoo

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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