Arnold January 2011 For-Fee Columns

December 30, 2010

My for-fee columns due on January 1, 2011, are now written. I had to accelerate the pace this month because I have been on the road, enjoying the snow in France and the UK. I will be heading for warmer climes at the end of the month. Keep in mind that the for-fee work is more serious and fact-rich than the content in my Beyond Search Web log. Due to the agreements I sign for these for-fee writings.

Here’s the run down for my for fee August 2010 columns. These will appear over the next four to 12 weeks. Each for-fee publication has a different editorial cycle.

Enterprise Technology Management. “Google Enterprise Apps: Forcing Competitors to React”. I am now doing a monthly column for the print and online editions of ETM, which is a publication aimed at global information technology managers. I kick off 2011 by looking at what I think is the real reason Google is pushing its applications for the enterprise so aggressively.
Information Today, “Search Interfaces: What Will Work in 2011?” The big news in enterprise search is the user experience. I take a look at a surprising change in how one will “find” information in 2011. You may not have to search at all!
Information World Review (Bizmedia), “SAP: After Admission of Guilt, What’s Next?” SAP admitted guilt in its dust up with Oracle. So, I consider the question, “What’s next for SAP?”
KMWorld, “EasyAsk: Cut Loose with Semantics and NLP in 2011?” EasyAsk is now a stand-alone company again. With potent natural language processing capability, what new functionality will NLP provide you? I try to answer this question for KMWorld.
Smart Business Network, “Is 2011 the Year for You to Create a Social Media Policy?” With Facebook becoming a must-have marketing vehicle, should large and small businesses alike whip up a social media rule book? The idea sounds good, but is it necessary.

The full text of these articles is available directly from their respective publishers.

Stephen E Arnold, December 30, 2010

Freebie but I get paid to write these for fee thingies.

Written by Stephen E. Arnold · Filed Under Enterprise, Marketing, News, Online (general), Search, User experience

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.