SEO Tricks for Search Revealed

January 23, 2011

We thought the concept for search was objective results that meet the user’s query. Guess not.

SEO, or Search Engine Optimization, is the process of gaming the search systems to increase traffic. Commercial websites want to be at the top of the results.

Search engine administrators distinguish between SEO practices which are fair and those which are a nuisance. The article “Concept of Search Engine Optimization for Web Site Marketing” elaborates:

“SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.”

Search engines can penalize black hat sites by weakening their rankings or simply blocking them.

Black hats often use deception to elevate their ranking. No wonder the results on public Web search services are sometimes wacky.

Cynthia Murrell January 23, 2011



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