Google Trying to Go Beyond Search

January 26, 2011

We love it when people snag the catchphrase and name of this blog for their headlines. Ah, originality. It keeps life fresh here in Harrod’s Creek. From our goose pond, we have been monitoring how Google is expanding beyond their iconic search engine. IT Pro gives us the article, “Google Investors Are Looking beyond Search.” Google is searching the product market, trying to find more moneymaking opportunities to make up for the revenue they lost in 2010.

“’The key opportunity for Google in 2011 is to prove that the transition to mobile, social and local is a graceful one,’ said Stifel Nicolaus & Company analyst Jordan Rohan. ‘Google cannot be perceived to be run over by Amazon.com, Apple, or Facebook.’”

Google is capturing market share with its OS for the Android phone. Google continues to grow as a company; the company is hiring more employees and continue spending on search advertising. The newly promoted vice chairperson, Eric Schmidt, aspires to a career in the public eye. The roses are blooming.

Could it be that its modest weakness is in the social networking department. Facebook, a company not without flaws, seems to be a competitor to Google’s social aspirations. Google needs to figure out how to beat the social networking giant or they’re going to go the way of Microsoft—beat out by newer markets. We think the IT Pro article is on the right track. Too bad the write up did not analyze:

  • The new CEO’s native expertise in social networking
  • The somewhat fragmented approach to certain markets such as a store front to compete with Apple’s App Store
  • The run of products and services that left users indifferent or disappointed.

We don’t agree with “run over.” Our view: writing about Google, it seems, requires some tip “toe through the tulips” type effort.

Whitney Grace, January 26, 2011

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One Response to “Google Trying to Go Beyond Search”

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