Collecta to Reconfigure
February 2, 2011
Collecta has totally changed directions, says Mashable.com in the article, “Startup Collecta Shuts Down Its Product, Working on a New One.” The real-time search engine that launched in 2009 has been closed and the company has decided to concentrate their efforts on new ideas. Most of Collecta’s money is still in the bank and their retaining many of their original employees.
Gerry Campbell, the CEO, states that while running the real-time search engine they learned three lessons: there’s a huge need for real-time information, a destination site is not the way to reach people, and new trends, i.e. Facebook, are growing.
“It’s interesting to note that Collecta’s major rival in the real-time search space, OneRiot, also completely changed product directions this year, dumping its search engine and moving into the online ad game.”
Everyone appears to be switching to the real-time market. While this is where the money appears to be going at the moment, I wonder who will foot the bill? Is this a pivot point for social content search engines? Could be.
Whitney Grace, February 2, 2011
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