New Google CEO Page Searching for the Past

April 3, 2011

The chords to “Back in Time” by Huey Lewis and the News from Back to the Future played through my head while reading “Page Can’t Turn the Clock Back at Google.” Unlike the time-traveling hero Marty McFly, newly appointed Google CEO Larry Page can’t go back to the old days of Google. Page started Google with Sergey Brin when he was a graduate student at Stanford University.

When Page founded the company it was an exciting, new venture that comes with the glee of youth. Google, with its revolutionary ideas, was the antithesis of corporate conformity in its natal days, but now the “Google Way” is the new business model that everyone follows. Page wants to reinvigorate the company by capturing that “old magic” and creative energy, but the likelihood is zero to null. The write up asserted:

What’s more, a company as rich as Google can get a little lazy on the intellectual front. Why invent something when you can buy it? And the more companies you purchase, the more cultures and technologies you have to shoe-horn into the environment. Lacy believes Google has to bring innovation back in-house when possible.

Despite the Google’s expanded waistline, he’s encouraging managers to e-mail him (60 words or less) updates about projects. Page will try to reclaim the small business atmosphere in large, global company. He will never be able to go back in time, however.

Whitney Grace, April 2, 2011



One Response to “New Google CEO Page Searching for the Past”

  1. Google and Its New Management Method: Pundits Throwing Punches : Beyond Search on April 10th, 2011 10:06 am

    […] I commented on the engineer’s folly of recapturing a past that is 12 years removed from the legal hassles, competitive challenges, ageing technology, and weird open-is-really-closed logic of Android. This write up is New Google CEO Page Searching for the Past. […]

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