Importance of Being Firstest by Mister Google

April 22, 2011

Short honk: No joke. A number one position in a hit result list is a big deal. No wonder the search engine optimization folks get so excited when clients will push piles of cash across the conference table. How important is the number one spot in a search result list? The answer to the question appears in “Top Google Result Gets 36.4% of Clicks [Study]”. The article has some interesting charts, but you get the idea. If you are out of the top five, you don’t exist. On pages 2 or lower, you have been vaporized and consigned to the depths of oblivion.

Stephen E Arnold, April 22, 2011

Freebie unlike SEO consultants’ inputs


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