Attensity and Capgemini Team Up on Social Media Service
August 28, 2011
We see that Attensity is moving beyond its roots. Research reports, “Capgemini and Attensity Partner in Social Media Management.”
Capgemini Group provides a wide range of consulting, technology, and outsourcing services to industries that range from defense to financial services to entertainment.
Attensity has traditionally provided semantic solutions to the intelligence community and now serves Global 2000 companies and government agencies. They pride themselves on the accuracy of their analytic engines and their intuitive reports.
Now, in this partnership with Capgemini, Attensity is branching into the social media game. The write up explains:
The service offers real-time web listening and analysis by feeding results through to the firm’s offshore and onshore centers in Dallas, Guatemala City and Bangalore. Attensity’s text analytics platform is then used to examine content created by social media users. “Feedback gathered and analyzed at the these centers can then be used to modify marketing campaigns or improve overall customer experience, the firm said.”
Paul Cole, Capgemini’s VP for BPO Customer Operations, sees a unique opportunity. While most companies know social media can be valuable, few know exactly how to tap that power. Capgemini and Attensity intend to address that need and, of course, profit handsomely.
Now, is Capgemini ahead of its consulting competitors or lagging? A band wagon is going by. I will consider the question later.
Stephen E Arnold, August 28, 2011