DollarDays Seeing Success With EasyAsk

September 6, 2011

An Expert System Flash Report

Recently, I’ve been hearing a lot of chatter about EasyAsk’s innovative natural language analysis-commerce search software. In June, EasyAsk partnered with the social networking giant Facebook to allow users to search and purchase products without having to ever leave the confines of Facebook’s familiar interface. Now, EasyAsk customer DollarDays International, one of the premier online wholesaler and closeout companies, is talking about the success they are having with the EasyAsk eCommerce Edition solution.

DollarDays selected the EasyAsk eCommerce Edition, the industry’s leading e-commerce search and merchandising solution to help increase conversion rates, deliver a better customer experience and give its marketing team a more agile merchandising capability. The EasyAsk natural language technology (NLP) provided a more powerful, yet easier to use search and merchandising for their e-commerce site which distributes over 140,000 products with over 5,000 categories and sub-categories.

DollarDays President and CEO Marc Joseph stated in a September news release entitled, Dollar Days Rings Up E-Commerce Dollars Using EasyAsk Natural Language Search and Merchandising:

The most successful e-commerce sites get the customer to the right products the fastest, speeding the buying process. EasyAsk natural language search allows our customers to find the exact product in a single click, increasing our customer conversion rates. EasyAsk also makes our merchandising more agile, which is essential in our business where product offerings are continuously changing.

Online retailers like DollarDays are recognizing the fact that in order to stay ahead of their competition their products must be as accessible to their customer base as possible. EasyAsk software products go far beyond traditional keyword search, allowing users to express searches in a highly descriptive way; for example:

blue mens polo shirts under $50

The EasyAsk system then delivers on point results. Our research suggests that the more quickly the customer gets to the products he/she wants, the more likely the customer is to purchase. Improving customer conversion is one of the key benefits of the EasyAsk approach in my opinion.

My take is that EasyAsk appears to be gaining momentum as they continue to adapt its e-commerce search and merchandising software to meet the needs of the various companies they serve. EasyAsk offers versions of its patented system which both in a SaaS (software as a service or hosted) environment and as an on premises installation. The architecture of the EasyAsk NLP and e-commerce system allows an EasyAsk customer to to switch easily between the two implementations if the client’s needs change.

EasyAsk works with virtually all of the leading e-commerce platform software. EasyAsk’s system now supports all three commerce channels: the Web, mobile and Facebook. At this time, EasyAsk may be one of the few if not the only e-commerce vendor able to support each of these three options. The result? EasyAsk gives its licensees a powerful solution and options which help enhance return on investment.

Stephen E Arnold, September 6, 2011

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