Infegy: The Social Radar Company
February 8, 2012
In 2006, founders Justin Graves, who was working for an interactive advertising agency at the time, and Web developer Adam Coomes used $50,000 of their own money to launch Infegy. Its key technology is “Social Radar”, a social media monitoring and Web analytics platform that measures online sentiment to gauge trends, predict consumer needs, and drive corporate strategy. The data is delivered through the cloud in a subscription-based format. A March 2011 upgrade generates faster results and features new spam filtering and a customizable drag-and-drop dashboard.
Social Radar sorts through some 8 billion Internet posts (including Tweets, blog posts, and customer comments), ranking not just the rise and fall of volume on a topic, but also the tone of discussion and the words that resonate. Companies can run in-depth analytics on Web and social media content to see how products and campaigns are received in the marketplace, what customers are saying online, and how and why trends have changed over time. Social Radar’s database allows views within targeted demographics.
In 2009, the company had over $350,000 in revenue and became profitable. In 2010, Graves and Coomes were Bloomberg/Businessweek’s America’s Best Young Entrepreneurs finalists. In 2011, International Data Corporation selected Infegy as an Innovative Business Analytics Company Under $100M to Watch. Following the March 2011 upgrade release, Coomes left the company.
Infegy’s primary clients are mostly advertising agencies and market research firms, such as ORC International, VML, and Mason Zimbler, interested in what consumers are saying about their brands and campaigns in the social media sphere. Think candid focus group minus the two-way mirror. Political campaigns have also shown interest. Brands using Social Radar include Viacom, 3M, Pizza Hut, MTV, and Sony. Competitors include Radian6, Collective Intellect, Crimson Hexagon, and Temetric Research.
Rita Safranek, February 8, 2012
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