New Alert Feature for Clarabridge Social Media Analytics
March 28, 2012
Social functions are refining their role in the business intelligence niche. The BrainYard reports, “Clarabridge Adds Alerts to Social Media Analytics.”
So what do you do with all that information your business collects from social media? A backlog in the analysis of time-sensitive data could cost a company in lost opportunities. Clarabridge now addresses this problem with automatic alerts. Writer David F. Carr explains:
Clarabridge 5.0 provides tools for collaborating around an analysis. By configuring more proactive notifications, Clarabridge users might also configure the system to automatically send alerts to the correct regional manager–or product manager, or department head–making it more likely that the organization will take action immediately after detecting a specific problem or opportunity. . . . ‘If somebody just tweeted, “I went into Kohl’s and slipped and fell, so now I’m going to sue,” if you’re Kohl’s you want to know that,’ [Clarabridge VP Sidra] Berman said.
Collaboration is the focus of Clarabridge 5.0, formally released March 20, 2012. After all, much of this data points to challenges that require action from multiple departments. Though the alert function is a useful tool, it is important to remember that it will take skillful action to make the most of the new feature.
Clarabridge aims to delve deeper into the meaning behind each piece of content than the competition. Having spent years developing its sentiment and text analytics technology, the company boasts that it is uniquely positioned to support enterprise-scale customer feedback initiatives.
Cynthia Murrell, March 28, 2012
Sponsored by Pandia.com
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