No Joke: SEO and Panda

April 1, 2012

Another lesson for the SEO mavens. Search Engine Journal presents “The One Question Google Panda has Taught Us to Ask Ourselves.” The question suggested by the article: “am I adding value?” Hmm, that’s actually a very good query, and one that could render the whole SEO field moot. Perhaps the Panda is working as designed; could it be?

Writer Eric Siu seems to think so, and that this is a good thing. He emphasizes:

The time wasted trying to figure out how to manipulate the system would probably be better spent on creating something remarkable for users. Besides, who doesn’t like the added benefit of engagement and new relationships from great content? From becoming a better writer to establishing your brand on other Web sites, the benefits are countless.

What a novel concept.

I wonder, though, how many search engine optimization professionals will take Siu’s advice. They have built their careers on gaming search engines with such tools (ploys) as keywords, anchor text, and link networks.

As Upton Sinclair famously declared, “It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

Cynthia Murrell, April 1, 2012

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One Response to “No Joke: SEO and Panda”

  1. No Joke: SEO and Panda : Beyond Search | Blog SEO on April 2nd, 2012 3:04 am

    […] original post here: No Joke: SEO and Panda : Beyond Search This entry was posted in Seo, Seo Iso and tagged adding-value, article, engine, lesson, […]

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