Google and Revenue

April 13, 2012

The real news publications and the poobahs have been covering the Google quarterly report like termites in my walls here in rural Kentucky. I found one comment in “Google Earnings: Lower Cost per Click Does Not Reflect Health of Our Business” really fascinating—the headline.

Here’s the passage I noted for my quote file:

Amid an otherwise strong earnings report, Google for the second consecutive quarter announced CPC prices were down, by 12 percent year over year for the quarter.

Are there implications? Absolutely. Think those free ride, SEO manipulations for organic search will work as well tomorrow as they do today? Well, you may want to think again and start to get with the AdWords program.

Just our opinion, of course.

Stephen E Arnold, April 13, 2012

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