Ooyala Personalizes Video Advertising

April 18, 2012

As online video viewing continues to gain popularity, advertising tailored to users is an important factor for content producers.

Video technology company Ooyala helps brands personalize videos and profit from sharing content. An article from VatorNews, “Ooyala Launches Personalized Video Discovery Platform,” shares more about the product which aims to keep viewers glued longer by monitoring viewer habits based on length of videos viewed and content viewed. Ooyala’s product would suggest follow-up content of a similar length and related content. The article states:

“In pre-release, with select customers, Ooyala found that the tailored content was already driving a four-fold increase in consumer engagement, meaning longer viewing periods, more videos completed and ultimately improved monetization.

I sat down with Bismarck Lepe, Ooyala’s co-founder and president of products, the other day and he explained to me that as more people shift the time they are watching video content to online methods, people are going to gravitate to the services that have the best elements of television with the personalized aspects of on-demand viewing.”

This sort of tailoring makes for happy customers, discovering content that is enjoyable to them, and happy creators, seeing more revenue dollars in return. Video is a vital part of bringing consumers to sites, and an effective system like this is crucial in improving the streaming experience.

Andrea Hayden, April 18, 2012


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