Oracle Chases Customer Support
June 6, 2012
Computer Business Review recently reported on Oracle integrating RightNow with Fusion in the article “Oracle Integrates RightNow CX Cloud Service With Fusion Sales.”
According to the article, Oracle has now integrated its RightNow CX Cloud customer experience suite with Fusion Sales in order to help organizations facilitate relevant cross channel customer interactions by improving revenue and making processes more efficient.
RightNow, a U.S. company that incorporates search technology, acquired Q-Go, a European natural language search system, in 2011. Since this acquisition the firm has been able to extend and improve its services. The additional $8 million in revenue helped make the CX Cloud experience suite possible.
The article states:
“The integrated applications also provides a cross-channel view of the customer to sales, marketing and service, allows sales to review service history in preparation for sales calls and empowers sales and service departments to collaborate to solve customer issues, using opportunities to provide purchase advice at the right time and with the right applications.”
This new suite of products will be able to allow organizations to deliver a more targeted approach to customer needs.
Jasmine Ashton, June 6, 2012
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