Connotate and Digital Reasoning Glean Intelligence from Social Media

June 27, 2012

Governments are eager to rapidly cull actionable intelligence from the constant deluge of unstructured social media data. Digital Reasoning and Connotate have announced that they are teaming up to address this need with Connotate’s expertise in large-scale data monitoring and extraction and with Digital Reasoning’s unstructured data analytics chops. The press release states:

“Connotate’s ability to monitor dynamic social media sources, automatically reformat large-scale data into simple formats and deliver them to Digital Reasoning’s machine-learning text analytics solution helps government agencies and businesses achieve a deeper understanding of how they are perceived and connected to the world around them. Rather than analyzing all of the world’s data, this partnership instead focuses on leveraging only relevant, timely information so that government agencies can accurately link people and organizations to a myriad of related data points, including time and location. This capability is crucial to government agencies as well as enterprises conducting competitive intelligence or internal audits.”

Sounds like a capable combination. Connotate CEO Keith Cooper is excited about the unprecedented partnership, which combines technologies to take on what he says are the three main challenges of big data: velocity, variety, and volume. Tim Estes, CEO of Digital Reasoning, emphasizes that speed is the crucial factor in this particular project.

Digital Reasoning boasts that their Synthesys, used by over a dozen government agencies, is the first software platform that automatically makes sense of big data. The company was founded in 2007, and makes its primary home in Franklin Tennessee, with an office in Washington, DC.

Founded in 2000, Connotate aims to help clients increase the value they get out of Web-based data with easy-to-use solutions. Connotate asserts that it is the only vendor in its field “with a broad, uncontested patent portfolio.” That is a definite advantage. The company has been named a KMWorld “Trend-Setting Product” for the past six years.

Cynthia Murrell, June 27, 2012

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Comments

One Response to “Connotate and Digital Reasoning Glean Intelligence from Social Media”

  1. Doug Laney on July 10th, 2012 11:28 am

    Thanks for the info on Connotate, Cynthia. Great to see the industry finally adopting the “3V”s of big data over 11 years after Gartner first published them. For future reference, and a copy of the original article I wrote in 2001, see: http://blogs.gartner.com/doug-laney/deja-vvvue-others-claiming-gartners-volume-velocity-variety-construct-for-big-data/. –Doug Laney, VP Research, Gartner, @doug_laney