Enterprise Search Has a Back Seat Driver

July 3, 2012

Once again, the technology road behind enterprise search is being questioned and some are mapping out a new route for a company road trip. According to Norm.al’s article, ‘Search vs. Findability vs. Information Retrieval’ findability is the new buzz word of today, but utilizing a back seat driver seems questionable.

The self-appointed tour guides have determined:

“What Findability should be, and what the Semantic Web promises is a new approach. Order first and then the rest will be easy. By using Faceted Search or other Information Retrieval interfaces findability is achieved. Computer Search is based on indexing a junk of data, while Findability should be a process defined at the moment when the data are created.”

“If we could note the order, is Junk of Data, to Order by a third party who analyzes your content based on keywords, NLP and some other great metrics.”

No one really likes a back seat driver and now they are trying to hop in and bark out directions. Sometimes the search engine road may get a little bumpy, but utilizing the right landmarks will get you where you need to go without the interference of detours.

The pavement on this new road seems to still be a bit wet, so one might yet find themselves spattered with debris. Will these distinctions stick? We think not. Search is dead. Long live the next set of buzzwords from self-appointed experts, “real” analysts, and failed Webmasters.

Jennifer Shockley, July 3, 2012

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