New Advancements in BI Semantics Asserts FiirstRain
August 11, 2012
Business Intelligence or BI is steadily becoming more and more relevant as we consumers continue to pursue online activity. The article, FirstRain Spotlights Semantics Across Domains discusses more about the application of newer BI technologies like FirstRain and how they are revolutionizing the playing field. The article claims that this particular BI can process thousands of pages of consumer relevant data for businesses on a daily basis from online content like news, blogs, PR, web sites, etc. YY Lee who is the head of the intelligence for FirstRain explained a little bit about how the company got to this point.
“Ten years ago we tried a taxonomy but they don’t really work because they are static…So we created a flexible data structure that could reflect the different atomic players and pieces in the business, and based on the information we see coming over we could [semantically] categorize and derive the structure of different business and relationships between entities. So, over time our internal data structures are driven by the information we process.”
By implementations like the addition of FirstTweet, a technology that processes Twitter postings for customer data it is clear sign that BI advances at least as fast as consumer activity does. But even this technology is flawed, “With tweets and social content the information ambiguity could just kill you,” Lee said in the article. One has to wonder if these kinds of kinks in the newest BI can even be solved before the technology becomes outdated.
Edie Marie, August 11, 2012