cXense: Context Understanding

September 13, 2012

I received a heads up from a reader about a company founded in 2010. The firm is cXense, which can be pronounced in several ways. My source called the company “sea sense”. The spelling of the company’s name is wisely tuned to the findability challenges which less distinctive company names fall victim; for example, Expert System and Sinequa, to cite two company names which can introduce ambiguity to a user’s query.

The firm is under the able management of John Lervik, who was one of the founders of Fast Search & Transfer. I have written extensively about Fast Search, so I won’t go back over well-trodden ground.

cXense delivers to its customers: more control, improved relevance, and more revenue. For companies struggling to generate more income from their online activities, cXense appears to be just what the doctor ordered.

cXense provides several services. These include cX::Ad, cX::Analytics, cX::Recs, and cX::Search. Each of these “promises” to online businesses real time information, complete audience analysis, and a search engine. The search engine is described as “the first contextual search engine.” The assertion about the first caught my attention. I recall that a number of other companies have developed search systems which could figure out the context of content; for example, the DR LINK developed in the late 1990s by a venture firm, consultants, and engineers from Syracuse University.

The cXense search system is described this way:

Imagine a search solution that quickly and easily allows you to implement a customized, state-of-the-art search feature with all the fancy matching and navigation features your visitors expect, but without the costs and hassles of having to invest in, deploy and operate a complex on-premises enterprise search engine. Now, stop imagining and take a look at cX::search: A simple-to-use search solution securely hosted in the cloud. Search on a website shouldn’t be static. It needs to be highly dynamic and continuously adaptable to work well. Searchable documents and their popularity change, but also what people search for and what they consider to be relevant changes over time. In addition, people searching your site move from place to place and often use different devices to interact with your web content. When you think about it, managing all this continuous change in content, content relevance, access locations, time and user devices really boils down to being able to properly understand and manage the context of any user interaction. Source:

cXense is offering an alternative to hosted site search which is available from Blossom Software, Google, and a number of other companies.

If you are looking for hosted solution which offers site search, recommendations, analytics, and customizable ad modules, cXense warrants a close look.

Stephen E Arnold, September 13, 2012

Sponsored by Augmentext


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