Interview with Joe Pullizzi, Content Marketing Expert
September 18, 2012
We came across a fascinating interview with Joe Pullizzi, a content marketing expert and one of the kingpins of the Content Marketing Institute. Content marketing is an important method for building a brand and enhancing a company’s public relations program. He said about the rapid changes now taking place in marketing:
It comes down to a fundamental change, in my opinion. Consumers are in complete control. They manage the entire buying process themselves. They have all the information they need at their disposal. Interruption strategies still work to get their attention, but it takes a lot of money. Content marketing is the ultimate David versus Goliath opportunity. Today, any company with a great story can be found, and their content will be shared. Some of the fastest growing companies in the world are leveraging content marketing strategies. And it’s only just begun.
He added:
In my opinion, there will be a need for long-form content. However, shorter form content is the searcher’s delight. Just as the Web has not replaced TV or radio, Apps will not replace any other channel out there. It’s just another channel where we can communicate with customers, which involves a whole different set of processes.
You read the full interview in HighGainBlog at http://wp.me/p2dChp-rL. For more information about the Content Marketing Institute, visit CMI’s Web site.
Stephen E Arnold, September 18, 2012
Sponsored by ArnoldIT
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