Quick Tips for Boosting Web Site Search Rankings
September 28, 2012
With the growing number of active Web sites, getting noticed online can be a challenge for small businesses. TheStar.com shares some insight on the topic and provides tips for improving a site’s search rankings. Jeff Quipp’s article, “Seven Tips to Improve Website Search Rankings,” starts off the list of tips with adding secure links to your site, updating content regularly, and adding variety to the content.
The author has this to say about social media integration:
Ensure the site is “social media optimized” – With the growing influence that social media has on a company’s relationship with potential and existing customers, it’s vital to ensure all website pages have the company’s social profile icons (i.e., Twitter, Facebook, Pinterest). These icons encourage and make it easy to share the information and increase the chance of it being found in a search.
Quipp also points out that keywords should be used in page titles and offering valuable and unique content that is user-friendly will help boost search rankings. Part of making a site user-friendly is a comprehensive search feature. Fabasoft Mindbreeze offers InSite, a Cloud based service that allows you to generate search tabs on your site to customize the searching experience for your visitors. With semantic and faceted search, site visitors can quickly and easily locate your content.
Philip West, September 28, 2012