Useful Tips for Retail Results Pages
October 10, 2012
Check out these ideas for making your site’s search results stand out. The SLI Systems blog has pulled some suggestions from their “SLI Big Book of Site Search Tips” in the post, “Make Sure Your Search Results Pages Stand Out.” Blogger Terry Costa notes:
“Well designed search results pages are critical in helping your site visitors decide which products to click on. So it is important to show not only relevant products in your search results, but also pertinent product information that will give users just enough information to entice them to click to the product page or add to cart button, without overwhelming them with too much information. Striking the right balance is the key. No there’s not a app for this, but fortunately, there are tricks for this.”
The first recommendation is to adopt the recent trend of highlighting the first result. Not only should this be the most relevant result for your user, expanded space allows for the presentation of more details. Next comes the time-saving quick view, a user-specified layout, and the inclusion of a visitors’ search history. All good suggestions.
The final idea, infinite scrolling, we are not too crazy about. Some of us want to know on which page a hit appears. Costa does note that if you choose this option, be sure it is clear to the user that there is more information to be had with the roll of their mouse wheel.
See the post for more details on these ideas, or click here to download the book; other helpful SLI titles are available there, too.
Cynthia Murrell, October 10, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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